Media Theories

Question 1

Stuart Hall - reception

Answer 1

. Producers want audiences to respond in a particular way to a text
- preferred , oppositional and negotiated

Question 2

George Gerbner - cultivation theory

Answer 2

. The more we see the same representations and messages, the more we believe them
. Cultivation reinforces dominant ideologies

Question 3

Albert Bandura - effects on an audience

Answer 3

. If an audience sees aggressive behaviour, they are more likely to mimic it
. The media plants ideas in the audiences mind

Question 4

David Gauntlett - “pick n’mix “ representation

Answer 4

. We use the Internet to help us create out own identity

Question 5

Stuart Hall - representation

Answer 5

. Stereotypes are a way to assert power

Question 6

Todorov - narratology

Answer 6

. All narratives follow a pattern of equilibriums

Equilibrium > disruption > resolution

Question 7

Roland Barthes - semiotics

Answer 7

. All elements of a media text are codes that need to be read
- connotations and denotations

Question 8

Curran and Seaton - media industries

Answer 8

. The media is controlled by a small number of companies meaning it lacks variety, creativity and quality

Question 9

Steve Neale - genre

Answer 9

. Genre uses repetition and difference though is still recognisable over time

Question 10

Stauss - media language

Answer 10

. The conflict between binary opposites drives a narrative

. I.e good vs evil

Question 11

Baudrillard - media language

Answer 11

. Lines between texts and reality are becoming blurred

. I.e perfect Instagram images seem real

Question 12

Livingstone and Lunt - regulation

Answer 12

. Can regulation keep up with new technologies?

Question 13

Hesmondhalgh - cultural industries

Answer 13

. Companies minimise risk and maximise profits by using tried and tested strategies to appeal to audiences

Question 14

Van Zoonen - gender representation

Answer 14

. Women are objectified in media as a result of western culture

Question 15

Bell Hooks - gender representation

Answer 15

Gender is a social construct

Question 16

Paul Gilroy - ethnicity

Answer 16

. Representation is still effected by post colonialism

Question 17

Jenkins - audience

Answer 17

. Audience is now creating texts, not just consuming them

Question 18

Shirky - audience

Answer 18

. We are more likely to use the Internet to respond to texts