Media Theories Flashcards
Media Language- Steve Neale
Genre repetition and difference
-genres change, develop and vary as they overlap with other genres and borrow from one another
genres exist within a cultural, social and industrial context
Media Language- Todorov
Equilibrium- disruption- recognition of the disruption- attempt to solve disruption- new equilibrium
Media Language- Roland Barthes
Texts communicate their meaning through process of signification
- denotation- the literal and the connotation- the interpreted
Semiotic Code= provide a connotation- often associated with genre identifyers
Enigma Code- mystery within a narriative
Action Code- suspense and tension
Referential Code- another event or text
Symbolic code- symbols that demonstrate contrast
Media Language- Levi- Strauss
Structuralism- binary opposition, meanings are interpreted through our understanding of the opposite
white v black
good v evil
life v death
Media Language- Baudrillard
Simulacra- no distibguish between the media and reality in a postmodern society
features of postmodernism are homage, intertexual, hyperreality
