Media Theories

Question 1

Alvadro Theory

Answer 1

Four key themes in racial representation
•Dangerous
•Pitied
•Humorous
•”Exotic”

Question 2

Stuart Hall

Answer 2

Stereotyping as a form of rep reduces people to a few characteristics (representation is constructed through codes)
•Stereotypes = result of inequality of power, maps of reality and deviance
•Notion that the powerful “elite groups” controlling the media creates a norm
•Representation of other groups are constructed in terms of “otherness”