Media - The media, globalisation and pop culture

Question 1

What is the impact of globalisation on the media?

Answer 1

The world is interconnected meaning that the media has become global and people now consume similar cultural products – music / TV / films / books. Many argue this has led to a homogenisation of culture.

Question 2

What is popular culture and why does it matter ?

Answer 2

short lived, less intelligent, trivial, commercialised – pop music,
Facebook, ‘trash’ TV. People can choose / pick ‘n’ mix from all cultures. Elements of pop in high culture and vice versa. High culture products – Mona Lisa’ are popularised – have become part of pop culture.

Question 3

What is the Marxist view of global media and popular culture ?

Answer 3

Sklair- American/Western media spread, info, ideas, entertainment and popular culture to the globe. Which means American ideas, values and products are spread across the world.

Question 4

Evidence that supports the Marxist view on global media and pop culture:

Answer 4

American TV shows such as Friends are global and they live in a capitalist society which could suggest that capitalism is normal.

Question 5

Evaluation of the Marxist view on the global media and pop culture:

Answer 5

Global media allows people to choose many things they watch not just American shows but also shows from other countries around the world. Pluralist- People choose to adopt the cultures or not.