Media Terms Flashcards
1
Q
Hot Media
A
HD, low participation
2
Q
Cool media
A
High participation
3
Q
Logos
A
Logic stats
4
Q
Pathos
A
Emotion
5
Q
Ethos
A
Credibility
6
Q
Encoding/decoding
A
Sending/receiving info
7
Q
Technological determinism
A
Machines and tech. drives society and economic development
8
Q
Media literacy
A
Ability to think critically about messages
9
Q
MIRA
A
M: medium
I: institution
R: representation
A: audience
10
Q
Audience theory
A
Message depends on audience, no audience = no message
11
Q
Hypodermic Needle model
A
Mindless acceptance
12
Q
2 step flow theory
A
Message -> leaders -> masses
13
Q
Uses and gratifications theory
A
Audience choses media that satisfies needs
14
Q
Reception theory
A
Messages have Multiple meanings
Meaning determined by audience rxn
15
Q
Schramms Model
A
Message -> decoder/interpreter/encoder -> decoder/interpreter/encoder -> message
