Media Terms 2

Question 1

The suggestion that everyone is doing something. An appeal to the subject to follow the crowd. Plays on FOMO (fear of missing out).

Answer 1

Bandwagon

Question 2

Creates sensitivity and emotional appeal. May appeal to children.

Answer 2

CARTOONS OR CUTE CHARACTER

Question 3

Using a well known person or organization to promote a product

Answer 3

CELEBRITY ENDORSEMENT

Question 4

Play upon the emotions of the audience, often instead of information that might appeal to an audience rationally.

Answer 4

Emotional appeal

Question 5

To show credibility.
This data may be misleading, or could exclude important information.

Answer 5

Facts and figures

Question 6

Opposite sex attraction is often used to grab mass attention.
People may believe a product will make them more appealing to the opposite gender.

Answer 6

GENDER/SEX APPEAL

Question 7

Comedy and parody are often used in the media to attract the viewers attention.

Answer 7

Humor

Question 8

Direct or indirect attacks on the products in competition with the product being sold.
Often used in Political ads – name calling is used to discredit an opponent.

Answer 8

Name calling

Question 9

Attracts the masses by using common people to advertise a product.
Often uses common, everyday language to give a natural feel to the speech.

Answer 9

Plain folks

Question 10

Deliberately startle and offend its audience by violating norms for social values and personal ideals.

Answer 10

Shock appeal

Question 11

The association of a product with a desirable lifestyle.

Answer 11

Snob appeal

Question 12

Statements written or spoke about products by consumers.
Back up the companies claim that their products work or are of high quality.

Answer 12

Testimonials