Media Terms Flashcards
Sector
The collective term for a type of media
Institution
A conglomerate within that media industry
Product
An example from each institution
Flagship
The biggest product on a TV/radio station. They represent the company
Narrowcasting
Aiming for a specific audience
Broadcasting
Aiming for an open and wide audience
Joint venture
When 2 companies work together on a project for multiple reasons
Cultural imperialism
How cultures have dominated certain parts of society
Synergy
Cross promotion with 2 companies
Traditional Vs modern media
Traditional = media before internet
Modern = media after internet
Above Vs below the line
Above = generic advertising shown to everyone
Below = specifically targeted towards certain people
Vertical Vs horizontal
Vertical = 1 subsidiary but every asset of it
Horizontal = across multiple subsidiaries
Mise en scene
Everything we see in a media product, included for a purpose
Slug line
A line of text in a screenplay highlighting key information, usually a setting
Diabetic Vs non diagetic
Diagetic = sound that the characters can hear
Non diagetic = sound that only went can hear
