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Media 113 exam > Media terms > Flashcards

Media terms Flashcards

1
Q

Cultural Blueprint

A

Brands use this to integrate themselves into our culture and position the product with an ‘idealised life’.

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2
Q

What is Media

A

the main means of mass communication

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3
Q

Ideology

A

the beliefs or values that are common sense- cover social contradiction in hegemony

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4
Q

Communication + Medium + Reciever

A

linear model of communication, Laswell and Shannon

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5
Q

Semiotics

A

Study of signs, signifiers and signified- reliant on shared cultural codes

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6
Q

Algorithmic culture

A

The use of machine learning systems to recommend and a society the lives to inform algorithms.

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7
Q

The “work” of being watched

A

Being watched generates value through metadata. When users put their lives on media platforms or when users submit reviews

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8
Q

Labour Theory of Value

A

labour always produces a surplus of value that generate profit for someone else

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9
Q

Immaterial jobs

A

Immaterial labour refers to labour that requires not only material and mechanical skills like operating a machine, but also skills and abilities connected with our intellect, identity, imagination, and values

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10
Q

Mass journalism

A

Mass journalism refers to media outlets that aim to reach a broad, general audience. It includes newspapers, television news, and online platforms that target the general public.

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11
Q

Elite journalism

A

Elite journalism refers to media outlets that are considered high-quality, authoritative sources of news and analysis.

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12
Q

Government at a distance

A

A method of governance where authorities exert control and influence indirectly, using policies, standards, technologies, and incentives to shape behaviours and outcomes without direct intervention

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13
Q

Collaborative filtering

A

A recommendation system technique that suggests items to users based on the preferences and behaviours of similar users.

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14
Q

false consciousness

A

The concept where media perpetuates the dominant ideology, leading individuals to adopt beliefs and values that maintain existing power structures and obscure their own exploitation.

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15
Q

disavowal

A

individuals acknowledge certain realities or truths but simultaneously deny their significance or impact, often to avoid discomfort or cognitive dissonance.

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16
Q

Hegemony

A

A set of ideas, practices and values taken as common sense

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17
Q

Encoding/Decoding Theory

A

1) Dominate
2) Negotiated
3) Resistant

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18
Q

Signs

A

The image or the word

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19
Q

Signifiers

A

The actual image

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20
Q

Signified

A

The idea or concept we associate with the sign

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21
Q

Platforms

A

A method to deliver media to an audience

22
Q

Participatory culture

A

a culture in which media consumers are able to annotate, comment on, remix, and otherwise respond to culture.

23
Q

Audiences

A

A group of individuals who consume media information

24
Q

Relations Identities

A

Who we are makes sense only because of another.

25
Q

Brands/ Brand Culture

A

Social processes to integrate into our social lives and identities.

26
Q

Social Identity

A

How we build ourselves with influence from society.

27
Q

Cultural resources

A

Elements from a culture that media producers use to create content, including symbols, narratives, traditions, and practices that reflect and shape societal values and identities.

28
Q

The “work” of watching

A

Consuming media that shapes our identities and integrates brands into our lives.

29
Q

Labour in media

A

labour is the main source of value in capitalist societies

30
Q

What is meaning

A

A persons interpretation of a piece of media

31
Q

Mass culture industry

A

The mass production and dissemination of cultural products, such as movies, music, and television shows, designed to appeal to large audiences and driven by commercial interests.

32
Q

Content based filtering

A

A recommendation system technique that suggests items to users based on the features and attributes of items they have previously liked or interacted with

33
Q

Platform capitalism

A

Platform capitalism is an economic system where digital platforms—such as Amazon, Uber, and Facebook—dominate the market by leveraging network effects, data collection, and user engagement to create and capture value.

34
Q

Connotation

A

The broader meaning of the sign

35
Q

Denotation

A

The literal meaning of the sign

36
Q

Life cycle of platforms

A

Inception, Growth, Maturity, Saturation, Decline or Renewal

37
Q

How do brands claim to be meaningful and ethical

A

Ethical consumptions makes us feel responsible for social and economic injustice in the world, and is marketed towards consumers values

38
Q

Similarities and differences of media platforms to mass media

A

media platforms focus on interaction and audiences whereas mass media focuses on broadcasting information and is a one way source.

39
Q

Culture industry

A

The culture industry refers to the sector of the economy that produces and distributes cultural goods and services, such as music, film, television, literature, and art. This concept, introduced by theorists Theodor Adorno and Max Horkheimer, critiques the mass production and commodification of culture, arguing that it leads to standardized, homogenized content designed to maximize profit rather than promote genuine creativity or individuality.

40
Q

How is meaning made and controlled

A

Meaning in media refers to how messages, values, and ideas are constructed, conveyed, and interpreted through various forms of media, including television, film, news, social media, and advertising. This process is influenced by both the creators of media content and the audiences who consume it.

41
Q

Control and exercise of power through meaning.

A

The control and exercise of power through meaning refer to how media and communication systems shape, manipulate, and influence public perception, opinions, and behaviours by constructing and disseminating specific meanings and narratives.

42
Q

The concept of representation in media

A

Representation in media refers to how individuals, groups, events, and ideas are portrayed, depicted, or presented in various forms of media, such as television, film, advertising, and news. It encompasses the selection, framing, and portrayal of subjects, influencing how audiences perceive and understand the world around them.

43
Q

Relationship between representation and power.

A

It highlights how dominant groups control and shape representations to maintain authority, while marginalized groups may challenge and resist these representations to reclaim agency and visibility.

44
Q

Role of information and communication in global capitalism

A

how media and communication technologies facilitate the production, distribution, and consumption of goods and services on a global scale, contributing to the expansion and consolidation of capitalist systems worldwide.

45
Q

Impact of algorithms on cultural lives

A

how algorithmic systems used by digital platforms influence and shape the production, distribution, and consumption of cultural content, impacting individual experiences, social interactions, and cultural practices.

46
Q

The labour of audience

A

being a fan, ubiquitous listening, debating a text

47
Q

Identities’ role in meaning circulation and power dynamics

A

refers to how individual and collective identities, shaped by factors such as race, gender, sexuality, and class, influence the creation, dissemination, and reception of meaning within society, consequently impacting power relations and social hierarchies.

48
Q

Power dynamics in news making.

A

Power dynamics in news making refer to the complex interplay of influences, interests, and hierarchies that shape the selection, framing, and presentation of news stories by media organizations

49
Q

Discourse

A

refers to the ways in which language, communication, and representations construct and convey meaning within a specific socio-cultural context. It encompasses not only the words and images used but also the underlying ideologies, power dynamics, and social norms that shape how information is produced, interpreted, and circulated within media texts.

50
Q

Unsupervised algorithmic culture

A

Unsupervised approach recognise recurring patterns from the latent properties of input data: text, colour, animals, food, audio, images (pixel grouping) only possible because of vast data created by users.- platforms use this approach but it does not share our cultural codes

51
Q

Supervised Algorithmic culture

A

Supervised approach trains algorithm to recognise pre-defined features: humans are need to label the data and the machine learning process learns

Media 113 exam (2 decks)

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