MEDIA TERMINOLOGY

Question 1

what is the purpose/function of an advert?

Answer 1

what is it selling?
sense of narrative?
what does the advert promise?
suggested awards of buying the product?

Question 2

what are visual codes?

Answer 2

setting/mise-en-scene
iconography
color
expression
gesture

Question 3

what are the different audience types?

Answer 3

niche- small focused audience group
national- appeals to the country, nation of people
global- appeals to different countries

Question 4

what is hegemony?

Answer 4

noun- the dominant area, concept or power
adjective- described something that is dominant in political or social context
e.g. the police are always right

Question 5

what are unconscious actions?

Answer 5

hegemony sustained by our actions determine the value of the product. e.g. we shot at malls not shops, keeping the rich rich.

Question 6

what are myths?

Answer 6

dominant ideologies make the use of the colesmic nature of sign, to create myths, inn the form of hegemonic views/

Question 7

what is confirmation bias?

Answer 7

we predict ideas that already match our expectations and preferences

Question 8

cognitive disociance

Answer 8

we are more likely to avoid ideas that conflict with what we already understand

Question 9

horizontal integration

Answer 9

when a conglomerate acquires media companies of the same type of media (production)

Question 10

vertical integration

Answer 10

enables conglomerates to control the production and distribution of the product