Media Terminology Flashcards
Action Code
Something that happens in the narrative that tells the audience that some action will follow.
Active Audience
Audiences actively engaging in selecting media products to consume and interpreting their meanings.
Anchorage
The words that accompany an image contribute to the meaning associated with that image.
Changes the way the audience interprets the image.
Appeal
The way in which products attract an audience.
Arc of Transformation
The emotional changes a character goes through in the process of the narrative.
They ‘transform’ by the end of the story.
Aspirational.
In terms of media text, one that encourages the audience to want more money, up-market consumer items and a higher social position.
Attract
How media producers create appeal to audiences to encourage them to consume the product.
Audience Categorisation
How media producers group audiences to target their audience.
Audience Consumption
The way in which audiences engage with media products.
Audience interpretation
The way in which audiences interpret the meanings.
Audience Positioning
How audiences react to media products.
Audience segmentation
Where a target audience is divided up.
Audio
How sound is used to commune meaning.
Avatar
A players representation of themselves within a video game.
Back story
Part of a narrative which may be the experiences of a character or circumstances of an event before the action or narrative of a media text.
