Media studies definitions: Flashcards
Viral Culture:
Define: “intense but ephemeral media moments,” by stories that erupt and disappear sometimes in the matter of hours
Said by who: Bill Wasik
Class context: first weeks reading where we talked about the pandemic and the shift online
Further context: accelerates collective amneisa/ its participatory
Example: the massive boat that got stuck in the canal
Print culture
Define: The ways in which the widespread availability of print changed the ways that culture functioned-Print culture is marked by a reliance on the written word, on the eye, on linearity and on rationality. It is based in
the physical. It can be used to fix (ie, stabilize) knowledge, to create unity.
Said by who: McLuhan
Class context: The medium is the massage, read for our first paper
Further context: -residual form of media, rather than a dominant form of media
-residual form of media, rather than a dominant form of media
Example: probably a library
Sensorium
Define: The combination of all the ways of perceiving sense being used to interpret the world around the individual
Said by who: Mclhuan
Class context: The medium is the massage
Further context: media has extended our sensorium
Example: seeing, touching, hearing etc
Global village
Define: the world considered as a single community linked by telecommunication
said by who: McLuhan
class context: The medium is the massage
further context: allows for new forms of communication while breaking down old forms of powers
- limited access to the global village through limiting technology
example: being on my laptop talking to someone else( Zoom)
Hyper Reading
Define:usually takes place online and in front of a computer screen. The major tool that hyper readers engage with is hyperlinks that allow us to move rapidly from texts to other texts, to images and sounds.
Who said it: Katherine Hayles
Context of the class: Being online, how we read
Extra concept: F-style reading, hyperlinks, risk to literacy
Meme
Define: “a popular form of cultural diagnosis and prescription fueled by satire; they are a form of rethoric
Who said it; Berger on imagery
class context: we made memes, talked about signs and symbols and how we interpret them
extra context: cool media vs hot media (its cool media/high participation from viewrs)
Example: my meme In class emphasised social bonds of information only we understood
Sign, signifier and signified
Sign= relationship between signifier and signified
Semiotics:
Definition: The study of the social production of meaning from sign systems; the analysis
of anything that can stand for something else”
by who: giffen
Class context: memes and the changing meaning of the yellow ribbon
Extra concepts: really difficult.
sign
Definition: The inseparable combination of the signifier and the signified.”
said by who: giffen
class context: the yellow ribbon and how it developed it meaning, also the youtube video in seminar
extra context: a sign does not stan on its own, it is a part of a system
Signifier:
The physical form of the sign as we perceive it through our senses; an image.”
signified
The meaning we associate with the sign.”
Viral media:
Define: Media that becomes widely shared through social networks (not intentional)
said by who: usher N, why viral doesn’t equal spreadable
class context: politics and people participating in media
extra context: that prevents us from engaging in conscious decision making and evaluation
example:
Spreadable media:
Define: that prevents us from engaging in conscious decision making and evaluation said by who: Usher N. Viral does not mean spreadble class context: politics and participating in the media extra context: spreadability is determined by technology and social considerations
Precarious labour:
Define: “Unstable” working conditions
Non-standard or temporary employment
Employees in permanent positions without permanent benefits
Short-term jobs
Part-time jobs
A job without benefits or a safety net
Who said it: Klein
Class context: Tech, labour and supply chains. The start us business article
Extra context: gigification
Cyberspace:
Define: a concept describing a widespread interconnected digital technology
& A consensual hallucination experienced daily by billions of legitimate operators, in every nation, by children being taught mathematical concepts… A graphic representation of data abstracted from banksof every computer in the human system”
Said by who: Chun
Class context: leakiness of friends
extra context:
example
Surveillance:
Define: close observation through physical or digital means directed at an individual or individuals, with or without their awareness.
Who said it: not sure
Three types
Orweillian: all seeing, all controlling like 1984
Panoptic: constant possibility of obseveration
Control society: society creates a profile, profile decided how you are treated
Context:
Cyborg
Define: A combination of human and machine
Who said it: Harway
Class context: Cyborg, humans and merging technology
Extra context: “an interaction between human and machine without conscious thought” “an interaction between human and machine without conscious thought”
