Media Studies Flashcards
media literacy
understanding of communication process, which enables a person to become more engaged and informed as a citizen and more discerning as a consumer of mass media
mass media
cultural industries- channels of communications (that produce songs, novels, news, movies, etc. and distribute them to a large number of people
mass communication
process of designing and delivering cultural messages to diverse audiences though media channels as old as the book and as new as the internet
digital communication
images, texts, and sounds, that use pulses of electric currents or flashes are converted to electronic signals represented as varied combinations of binary numbers, these are reassembled as precise reproduction of a tv picture, magazine article, or telephone voice
digital turn
shift in media use and consumption resulting from the emergence of the internet as a mass medium, which enables an array of media to converge and be easily shared
media convergence
1.) technological merging of content across different media channels
2.) business model that consolidates various media holding under one corporate umbrella
culture
symbols of expression that individuals, groups, and societies use to make sense of daily life and to articulate their values
high culture
“good taste”-often wealthy, it is associated with the fine arts (ballet, symphony, painting, etc.), which is available in museums and theater
low (popular) culture
“poor taste”- those who enjoyed commercial ‘junk’ like soap operas, rock music, talk radio, comic books
modern era
Industrial Rev. - 20th Cent.
characterized by working efficiently, celebrating the individual, believing in a rational order, and rejecting tradition and embracing progress
progressive era
period of political and social reform lasting roughly from the 1890’s to the 1920s that inspired many Americans - and mass media- to break with tradition and embrace change
postmodern period
era in 1960’s- social values include celebrating populism, questioning authority, and embracing technology
populism
a political idea that attempts to appeal to ordinary people by setting up a conflict between “the people” and “the elite”
critical process
- Description: getting the gist of the subject
- Analysis: finding patterns and making connections
- Interpretation: interpreting the patterns made earlier
- Evaluation: evaluate how it made you feel personally
- Engagement: making your voice heard, act upon the material
papyrus
parchment
codex
manuscript culture
illuminated manuscript
block printing
printing press
vellum
paperback books
dime novel
pulp fiction
linotype
offset lithography
synergy
trade books
textbooks
professional books
mass market paperback
reference paperbacks
reference books
university press
e-books
acquisition editor
subsidiary rights
developmental editor
copy editor
design manager
book challenge
news
partisan press
penny papers
human-interest stories
wire services
inverted pyramid
yellow journalism
objective journalism
interpretive journalism
newsworthy
ethnocentrism
responsible capitalism
small-town pastoralism
individualism
conflict of interest
newshole
paywall
feature syndicates
newspaper chains
citizen journalism
magazines
muckrakers
general-interest magazines
photojournalism
pass-along readership
trade publications
zines
supermarket tabloids
branded content
regional editions
split run editions
demographic editions
evergreen subscription
magalogs
audiotape
audiotape
stereo
analog recording
digital recording
compact discs
MP3
pop music
jazz
rock n roll
blues
rhythm n blues
cover music
rockabilly
soul
folk music
punk rock
indie rock
grunge
hip hop
gangster rap
country
Indies
A&R agents
online piracy
telegraph
morse code
radio waves
electromagnetic waves
narrowcasting
broadcasting
wireless telegraphy
wirelesss telephony
wireless ship act
radio act of 1912
Radio corporation of America (RCA)
network
Radio act of 1927
Fed Radio Commission
Fed Comm. act of 1934
Fed. Comm. Commission
transistors
AM/ FM
Format radio
rotation
top 40 format
Public broadcasting act of 1967
Corporation for public broadcasting
public broadcasting service (PBS)
National Public radio (NPR)
Internet Radio
Payola
Telecommunications act of 1996
Kinetograph/ Kinetoscope
Vitascope
Narrative films
Vertical integration