Media - Prosocial Behaviour Flashcards
1
Q
Research support for media influence on prosocial behaviour
A
Meta-analysis of 39 studies
Four main types of prosocial behaviour: positive interactions, altruism, self-control, anti-stereotyping
More positive effects were discovered for girls
Earlier research also suggests females are more responsive to prosocial messages
Role of sitcoms
2
Q
What is prosocial behaviour?
A
Social behaviour that benefits that benefits other people or society as a whole, such as helping, sharing, donating, co-operating, and volunteering
