Media ownership Flashcards
Devereux and the roles of the media
A means of communication between senders and receivers
e.g. Messenger, WhatsApp
Cultural products (the media are expressions of cultures)
e.g. films Bollywood, Nollywood, Hollywood
Producers of social and political change
e.g. people express their ideas and thoughts which are widespread
Commodities (the media can be purchased)
e.g. Netflix subscription
Agents of socialisation
People are educated on things through social media
Media monopoly
where ownership of the media is concentrated at the hands of the rich and the powerful. They use their media outlets to push their agendas
Media plurality
means having a diversity of viewpoints available and consumed across the media
Media mogul
refers to an individual who owns a significant share and control of the media and its contents
How do owners increase their influence and control of the media
Diversification
Synergy
Technological convergence
Concentration of ownership
Global conglomeration
Vertical integration
Diversification
This is where companies branch out into new areas to spread risk e.g. Virgin airways, music, digital, TV
Synergy
This is where media companies sell their products in different formats e.g. films will also have a game, album, action figure
Technological convergence
This is a relatively new concept, its where several technologies are put together in one product
Concentration of ownership
The mass media is owned/controlled by a small number of individuals and companies
Global conglomeration
This is where media companies operate in the global market producing for examples newspapers in many countries – they also control more than one
Vertical integration
This is where companies want to maximise their profits by controlling all aspects of the industry e.g. Time Warner makes films, own the cinemas, produce and distribute the films, owns TV studios etc
