media models and theories

Question 1

A mass media model which promotes the protection of public interests as its primary goal

Answer 1

public sphere model

Question 2

➔ A mass media model which promotes the protection of public interests as its primary goal

Answer 2

market model

Question 3

Media producers help share political reality as they determine which issues are “important” and thus may set the “agenda” of political campaigns

Answer 3

agenda settings

Question 4

Audiences choose to consume media products based on specific needs,

Answer 4

USES AND GRATIFICATION

Question 5

USES AND GRATIFICATION

Personal Identity: Audiences seek media that aligns with their personal values and ideological beliefs.

Answer 5

Personal Identity

Question 6

USES AND GRATIFICATION

: Audiences consume media to learn or seek advice.

Answer 6

Information

Question 7

USES AND GRATIFICATION

: Audiences look for diversion, such as stress relief.

Answer 7

Entertainment

Question 8

USES AND GRATIFICATION

Audiences want to connect with family, friends, and their social circle, often following trends

Answer 8

social integration

Question 9

Media, particularly television, cultivates in its audiences a way of perceiving and understanding the world, thereby shaping their opinions, views, and behavior.

Answer 9

cultivation theory

Question 10

three modes of reading:

Answer 10

dominant
negotiate
oppositional

Question 11

• audiences accept the encoded meaning and reproduces the producers preferred reading

Answer 11

Dominant

Question 12

• audiences partially accept the encoded meaning and mostly accept the preferred reading but modifies some parts reflecting their own position, experiences, and opinions.

Answer 12

Negotiate

Question 13

-audiences take the oppositional stance to the referred reading and resists completely

Answer 13

Oppositional

Question 14

Biases and propaganda that lead to conflict of interest

Answer 14

propaganda

Question 15

states that the meaning we ascribe to objects, processes, ideas, concepts, and systems, are subjective.

Answer 15

Symbolic interactionism

Question 16

They are constructed through language, words, and communication, and differ from context to context and culture to culture

Answer 16

Symbolic interactionism

Question 17

➔ “The Medium is the Message”: Society is shaped by changes in media and communication technology.
➔ Each era is defined by its dominant medium, which influences behavior and social norms.

Answer 17

MCLUHAN’STECHNOLOGICALDETERMINISM

Question 18

Individual will often base their opinion and willingness to share it based on perceived climate of opinion and more likely to speak if they are aligned with majority, or more likely to censor if aligned with minority

Answer 18

SPIRAL OF SILENCE