Media March 29 Flashcards

1
Q

The space between specific characters

A

Kerning

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2
Q

Traditional font, a good choice for traditional projects/print publications

A

Serif

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3
Q

The space between lines of a text

A

Leading

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4
Q

Clean/modern font, easier to read on screens

A

Sans-Serif

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5
Q

Style or appearance of text the art of the working with text

A

Typography

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6
Q

Used to guide the readers eye to whatever is most important

A

Hierarchy

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7
Q

Overall space between characters

A

Tracking

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