Media Literacy Assesment

Question 1

Testimonial

Answer 1

Celebrity/expert endorses a product

Question 2

Transfer

Answer 2

Connects feelings about something to another unrelated thing or person

Question 3

Snob appeal

Answer 3

Uses a high social status as a reward for buying the product

Question 4

Glittering generality

Answer 4

Uses a general claim with no proof to support it, links positive words to values concepts, demand approval without thinking
“In defense of democracy”
“Ours is the best”

Question 5

Bandwagon

Answer 5

Everyone is doing it! Appeals to feelings of loyalty and the desire to be on the winning side

Question 6

Name calling

Answer 6

Linking a person with either a positive or negative connotation to someone else (terrorist, crook)

Question 7

Other name for card stacking

Answer 7

Spin

Question 8

Card stacking

Answer 8

Only presents information that is positive to an idea or proposal and omitting information contrary to it

Question 9

Plain folks

Answer 9

Convinces the public that it’s views reflect those of the common person and they are working for the benefit of the common person

Question 10

What does SOAPS stand for

Answer 10

Subject, Occasion, Audience, Purpose, Speaker

Question 11

What is SOAPS for

Answer 11

Analyzing media and looking for rhetoric

Question 12

Ethos

Answer 12

Ethics, build credentials and trust
“Proceeds go to saving the planet”
“As you’ve come to expect”

Question 13

Logos

Answer 13

Facts
“98% of doctors say…”
“4 out of 5 costumers agree…”
“From 1987 to 2001,…”

Question 14

Pathos

Answer 14

Appeals to emotion
people smiling in a commercial
descriptive language
humor

Question 15

What are the authors purposes?

Answer 15

To inform, to entertain, to persuade

Question 16

What is mood

Answer 16

How the reader feels when reading the text

Question 17

What is tone

Answer 17

The authors attitude toward the topic

Question 18

What’s diction?

Answer 18

Word choice

Question 19

What’s formal language

Answer 19

Academic language

Question 20

What’s informal language

Answer 20

Everyday language

Question 21

Idiom

Answer 21

Common expression whose real meaning differs from literal (raining cats and dogs)

Question 22

Slang

Answer 22

Used by members of a group; colorful; out of style quickly (yassss, slay, groovy)

Question 23

Jargon

Answer 23

Specialized language used in business/profession (GPS, IEP, QCC, SST)

Question 24

Imagery

Answer 24

Pictures created in readers mind using the 5 senses

Question 25

Voice

Answer 25

Sound of work based on writers vocabulary, sentence structure, and figurative language

Question 26

Plagiarism

Answer 26

Using other people’s statements without citing them

Question 27

MLA

Answer 27

Modern Language Association

Question 28

General Knowledge

Answer 28

Facts everybody knows so do not need citation; basic rule: 3 or more sources

Question 29

Works cited pages must be

Answer 29

Alphabetical

Question 30

Media literacy

Answer 30

Ability to access analyze evaluate and create media in a variety of forms

Question 31

What are the 4 Rs

Answer 31

Relevant Reliable Recent Representative