Media Literacy

Question 1

What is the definition of opinion?

Answer 1

Opinions refer to a particular person’s feeling, thought, judgement, belief, estimate, or anything not 100% true and cannot be proven.

Question 2

What is the definition of fact?

Answer 2

Fact is a thing indisputably the case.

Question 3

What is healthy media?

Answer 3

Healthy media sends a positive messages to consumers and doesn’t do harm to them mentally or physically.

Question 4

What is unhealthy media?

Answer 4

Unhealthy media actually hurts the consumer.

Question 5

What questions should you ask when seeing an ad?

Answer 5

When you see an ad you should ask the following questions:

• Who is the audience?
• Who is the sender?
• Who paid for it?

Question 6

What are the three parts of media?

Answer 6

The three parts of media are:

• Paid- awareness from paid advertising such as TV commercials or newspaper ads
• Earned- awareness gained from efforts other than advertising such as news coverage
• Owned- self promotion such as a website, blog, social media, youtube

Question 7

What are the two types of media?

Answer 7

The two types of media are:

• Old (Traditional) media- includes sources in broadcast (radio/tv) or print (newspaper, magazines, pamphlets/ flyers)
• New media- includes content that is easily accessible such as online sources and social media platforms

Question 8

What is the importance of news media?

Answer 8

News media reports on the events of an election campaign, provides a way for parties and candidates to get their message out, encourages debate between candidates and parties, and provides a way for citizens to communicate their concerns and opinions.

Question 9

Define media.

Answer 9

Media is the communication of information and messages to the public.

Question 10

What are some forms of media?

Answer 10

Some forms of media are:

• Newspapers
• TV
• Radio
• Internet
• Magazines
• Ads
• Flyers
• Social media

Question 11

What is the definition of propaganda?

Answer 11

Propaganda is the use of false information to sell products or more likely, ideas.

Question 12

What is a slogan?

Answer 12

A slogan is a line used by the media to advertise a product or action.

Question 13

What is a jingle?

Answer 13

A jingle is a short, catchy song used to advertise a product or action. They also contain persuasive techniques.