Media Language Theories

Question 1

List all Media Language Theories

Answer 1

Semiotics - Barthes
Narratology - Todorov
Genre Theory - Neale
Structuralism - Levi-Strauss
Postmodernism - Baudrillard

Question 2

Semiotics - Barthes

Answer 2

Texts communicate meaning through signification.
Signs operate at denotative (literal) and connotative (associated) levels.

Question 3

Narratology - Todorov

Answer 3

Narratives share a structure with equilibrium, disequilibrium, and resolution.

Question 4

Genre Theory - Neale

Answer 4

Genres involve repetition but also exhibit difference, variation, and change.
Genres evolve within specific economic, institutional, and industrial contexts.

Question 5

Structuralism - Levi-Strauss

Answer 5

Texts are best understood through their underlying structure.
Meaning depends on pairs of oppositions, with ideological significance in their resolution.

Question 6

Postmodernism - Baudrillard

Answer 6

Collapse of boundaries between the ‘real’ world and media in postmodern culture.
Difficulty distinguishing between reality and simulation, leading to hyperreality.
Media images may seem more ‘real’ than the reality they represent.