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AS Media Studies @ Burnley College > Media Language Terminology > Flashcards

Media Language Terminology Flashcards

You will be shown a piece of media language terminology which you must define.

1
Q

Sign/Code

A

Something which communicates meaning (e.g. colours, sounds etc.). The meaning of a sign can change according to context.

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2
Q

Binary Opposites?

A

A pair of related concepts that are opposite in meaning & values.

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3
Q

Brand Identity

A

The association the audience makes with a brand that has been built up over time and reinforced by advertising campaigns and their placement.

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4
Q

Broadsheet

A

A larger newspaper that publishes more serious news.

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5
Q

Connotation

A

The meaning attached to something.

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6
Q

Convergence

A

The coming together of previously separated media industries, often as a result of technological advances.

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7
Q

Cover Lines (Magazine)

A

These suggest content to the magazine reader and often contain teasers and rhetorical questions.

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8
Q

Cross-Platform Marketing

A

A text that is distributed and exhibited across a range of media formats or platforms.

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9
Q

Demographic

A

Consumers categorised based on age, sex, income, profession etc. Categories range from A to E with A and B being the wealthiest and most influential members of society.

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10
Q

Denotation

A

The description of what you can see/hear.

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11
Q

Diegetic Sound

A

Sound that can be seen, coming from within the world of the media text.

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12
Q

Enigma Code

A

A narrative device which increases tension and audience interest by only releasing bits of information.

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13
Q

Feature (Magazine)

A

The main story.

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14
Q

Four Cs

A

Cross Cultural Consumer Characteristics - A way of categorising consumers into groups through their motivational needs. The main groups are Mainstreamers, Aspirers, Explorers, Succeeders and Reformers.

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15
Q

Franchise

A

A collection of related films in succession that share the same fictional universe, or are marketed as a series.

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16
Q

Gatekeepers

A

The people responsible for deciding the most appropriate stories to appear in the newspapers.

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17
Q

Genre

A

Grouping media texts with similar features, codes and conventions.

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18
Q

Hegemonic Male Representation

A

The idea that the dominant social position in society is taken by men.

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19
Q

Horizontal Integration

A

Where a conglomerate is made up of different companies that produce and sell similar products.

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20
Q

Conglomerate

A

A large organisation that has interests in a number of different businesses or industries.

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21
Q

Distribution

A

The strategies used to release, market and promote the product.

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22
Q

Vertical Integration

A

A company owns most or all of the chain of production.

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23
Q

Mainstream, High-Concept Film

A

Easy to sell to a wide audience as it delivery upon an easy-to-grasp idea.

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24
Q

House Style (Magazine)

A

The colours, layout and design, font, content and general ‘look’ that makes the magazine recognisable to its reader.

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25
Q

Hybrid Genre

A

Media Texts that incorporate elements of more than one genre and are therefore more difficult to classify.

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26
Q

Technical Codes

A

Camera Shots, Camera Angles, Editing, Audio.

27
Q

Visual Codes

A

Clothing, Expression, Gesture, Technique.

28
Q

Iconography

A

Props, costumes, objects and backgrounds associated with a particular genre.

29
Q

Intertextual

A

One media text makes reference to aspects of another text.

30
Q

Layout

A

The way in which a page has been designed to attract a target audience.

31
Q

Masculinity

A

The perceived characteristics generally considered to define what it is to be a man.

32
Q

Mise-en-scène

A

Everything in a frame and how the combination of these images creates meaning.

33
Q

Mode of Address

A

The way in which a media text ‘speaks to’ its target audience.

34
Q

Narrative

A

The ‘story’ that is being told by the media text.

35
Q

News Agenda

A

The list of stories that may appear in a particular paper.

36
Q

Niche Audience

A

A relatively small audience with specialised interests, tastes, and backgrounds.

37
Q

Non-Diegetic Sound

A

Sound that is out of shot and not coming from the immediate world of the media text.

38
Q

Non-Linear Narrative

A

The narrative manipulates time and space, and may include time-jumping and flashbacks.

39
Q

Open World (Gaming)

A

The player can move freely through the virtual world and is not restricted by levels and other barriers to free roaming.

40
Q

Opinion Leaders

A

People in society who may affect the way in which others interpret a particular media text.

41
Q

Otherness

A

A term used by both Stuart Hall and Manuel Alvarado to explore how different ethnic groups after often defined by how different they are.

42
Q

Political Bias

A

A newspaper may show support for a political party through its choice of stories, style of coverage, cartoons etc.

43
Q

Public Service Broadcaster

A

A radio and television broadcaster that is independent of government, financed by public money through the licence fee and is seen to offer a public service by catering for a range of tastes.

44
Q

Red Top

A

A British newspaper that has its name in red at the top of the front page. These are not considered to be as serious as other newspapers.

45
Q

Regulator

A

A person or body that supervises a particular industry.

46
Q

Representation

A

The way in which key sections of society are portrayed by the media, e.g. gender, race, age, the family, etc.

47
Q

Sexual Objectification

A

The practice of regarding a person as an object to be viewed only in terms of their sexual appeal and with no consideration of any other aspect of their character or personality.

48
Q

Splash (Newspaper)

A

The story that is given the most prominence on the front page of a newspaper.

49
Q

Stereotype

A

An exaggerated, oversimplified representation of someone or something. It is also where a certain group is associated with a certain set of characteristics. Stereotypes can also be quick ways of communicating information in adverts and dramas.

50
Q

Stripped (Radio)

A

A technique used in radio and television whereby a certain programme is broadcast at the same time every day. This can attract certain audiences.

51
Q

Sub-Genre

A

When a larger genre is subdivided into smaller genres each of which has their own set of codes and conventions.

52
Q

Subject-Specific Lexis

A

The specific language and vocabulary used to engage the audience.

53
Q

Synergy

A

The interaction and co-operation of two or more media organisations in order to produce mutually beneficial outcomes.

54
Q

Tabloid

A

This refers to the dimensions of a newspaper, a tabloid is smaller and more compact in size. However, there are further connotations attached to the term as it also tends to refer to newspapers whose content focuses on lighter news.

55
Q

Viral Marketing

A

Where the awareness of the product or the advertising campaign is spread through less conventional ways including social networks and the internet.

56
Q

Masthead (Newspaper)

A

The name of the paper.

57
Q

Splash Lead/Headline (Newspaper)

A

The section of larger font on the front page story.

58
Q

Plug/Puff (Newspaper)

A

Usually runs across the front page and advertises what is in the newspaper.

59
Q

Strapline (Newspaper)

A

Placed above the main headline and gives more information/anchors about the central image.

60
Q

Subdeck (Newspaper)

A

Placed below the main headline and provides more information on the splash story.

61
Q

Crossheads (Newspaper)

A

Short headlines that break up the main text to make it easier to read.

62
Q

Jump line/Lure (Newspaper)

A

This follows the teaser headline on the front page and encourages the reader to buy the paper to read the full story e.g. Turn to page…

63
Q

Standfirst

A

This is a block of text that introduced the article.

AS Media Studies @ Burnley College (2 decks)

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