Media Language Front Page Flashcards
1
Q
How is the page split?
A
- split between the political story and plug promoting the Platinum Jubilee feature
- political story takes prominence
2
Q
How does the cover reinforce the Tabloid convention?
A
- image led
- masthead is bold and recognisable as a red top
- strong typography
- Masthead coveys message about how paper may ‘hold a mirror’ up to what is taking place in society
3
Q
What does the slogan “Heart of Britain” suggest?
A
- role of newspaper is relevant and prominent in society
- the mirror cares about what is happening to the people of the UK - reflective of partygate lead story
4
Q
What does the headline “Zero Shame” suggest?
A
- brief and dramatic = tabloid
- use of emotive language
- yellow = warning the public about Boris and not to trust him
5
Q
How does the image of Boris Johnson dominates the front page?
A
- anchors the headline
- he appears smug/unconcerned
- newspaper reinforces his smugness through caption “IM NOT GOING” = failure to take responsibility for what has happened
6
Q
What does the image of Keir Starmer suggest?
A
- the caption says Keir Starmer is ‘Crushing’, reinforces the left wing stance of the newspaper
7
Q
How does the cover target the target readership?
A
- mode of address is direct
- use of colloquialisms such as ‘cops’ and lockdown bashes’ = engages
8
Q
How does the strapline suggest the mirrors political opinion?
A
- “Gray report fallout” = negative connotations through fallout