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Media > Media language > Flashcards

Media language Flashcards

1
Q

4Cs Young and Rubicam

A

The cross culture consumers characters

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2
Q

Aspires

A

A category or type in young and Rubicam’s 4Cs, meaning people who tend to be materialistic and interested in superficial appearance, fashion and status.

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3
Q

Audience

A

The people who watch a game show

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4
Q

Budget

A

How much money there is to spend on making and promoting the game show

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5
Q

Catchphrase

A

A phrase that the host repeats a lot, usually funny

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6
Q

CGI

A

Computer-generated images

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7
Q

Colour codes

A

The colours used and what they signify

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8
Q

Colour palette

A

The range of colours used in a scene or in a whole game show

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9
Q

Conventions

A

The typical elements or ingredients of a genre

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10
Q

Connotations

A

The associated meanings

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11
Q

Contestant

A

The people who play the game

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12
Q

Convergence

A

Where different media platforms are all available on one device

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13
Q

Counter types

A

Representations that are designed to go against what is traditional or expected

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14
Q

Cross- promotion

A

Where one company advertises another company’s product

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15
Q

CU

A

close up (camera shot)

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16
Q

Demographics

A

A way of driving up audience into different groups

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17
Q

Denotation

A

What you actually see in the screen

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18
Q

Edit

A

The transition between two scenes

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19
Q

ELS

A

Extrem long shot

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20
Q

ES

A

Established shot

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21
Q

ECU

A

Extram close up

22
Q

Explores

A

A category or type in young Rubicam 4cs

23
Q

Format

A

The plan and outline of the game show

24
Q

Four needs (uses and grapication thoeort)

A

An audience theory by BLUMLER AND KATZ

25
Q

Gameplay

A

How the game is played

26
Q

Genre

A

The type of game show

27
Q

Host

A

The main person in the game show

28
Q

Hybrid genre

A

A mix of two or more genres

29
Q

Institution

A

An organisation involved in the production

30
Q

Interstitial shot

A

The in between shot

31
Q

LS

A

Long shot

32
Q

Mainstream

A

A category or type in young Rubicam

33
Q

MCU

A

Medium close up

34
Q

Media language

A

The way media content is conveyed to the audience

35
Q

MS

A

Medium shot

36
Q

Niche audience/ niche market

A

A game show that appeals only to a special group

37
Q

Panellists

A

Regular contestants

38
Q

Pitch

A

A short description of a game show which also sells the ideas

39
Q

Platform

A

The main ways of accessing the media

40
Q

Primary audience

A

The target audience

41
Q

Props

A

The items used in the game show

42
Q

Psychographic

A

An audience theory in which people’s attitudes and approach to life are used to segment

43
Q

Reformers

A

A category or type in young and Rubicam 4cs

44
Q

Resigned

A

A category or type of young Rubicam 4cs

45
Q

Representation

A

How something is presented

46
Q

Running order

A

The order of the events in the game show

47
Q

Second audience

A

Another group of people whom might watch the show

48
Q

Segmented

A

How the audience is divided into chunks

49
Q

Sound track

A

Can include the theme tune, sound effects, dialogue

50
Q

Stereotypes

A

How people see people and think how they or the country they come form and thinking about the general things that come drone that country

51
Q

Storyboard

A

Set of pictures and techical information that the products can work

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