Media language Flashcards
What factors might have influenced the seemingly low-budget style of Vance Joy’s music video for “Riptide,” and how did his later music videos differ in terms of production quality?
– ECONOMIC CONTEXT –
The low-budget style of Vance Joy’s “Riptide” music video could have been influenced by artistic or economic considerations, or possibly both.
Later music videos, such as “Georgia,” featured larger budgets, special effects, and elaborate narratives, possibly reflecting the band’s increasing popularity and access to resources.
How does the budget of music videos impact artistic decisions and the visual style, and what role do music videos play in representing the value of a band to producers?
The budget of music videos significantly influences artistic decisions and visual style. Higher budgets allow for more elaborate production, special effects, and narrative complexity. Music videos can also serve as advertisements for the band, showcasing their marketability and value to producers.
How is montage editing utilized in the music video?
– HOW THE COMBINATION OF ELEMENTS OF MEDIA LANGUAGE INFLUENCES MEANING AND INTERTEXTUALITY –
Montage editing is employed prominently, featuring a wide array of contrasting shots juxtaposed through hard jump cuts to convey a significant amount of information quickly.
How does the music video utilize Eisenstein’s concept of ‘intellectual montage’?
The music video employs montage editing, juxtaposing seemingly unrelated images to invite audience interpretation and potentially generate new meanings through the collision of images, as suggested by Eisenstein’s concept of ‘intellectual montage.’
For instance, a sequence where a male and a female abruptly turn their heads to look off-screen, followed by a shot of a pile of dollar bills, encourages viewers to make connections between these disparate images.
How does the music video for “Riptide” approach narrative?
The music video mostly eschews a clearly defined narrative, instead opting for sequences that deliberately lack narrative coherence. While there are some brief coherent narrative segments, such as the scene where a girl goes missing in a graveyard, the overall approach prioritizes disjointed sequences over a cohesive storyline.
What cinematic influences are apparent in the music video for “Riptide,” and how do they affect its meaning?
The music video for “Riptide” seems to reference surrealist or avant-garde cinema, reminiscent of the work of filmmakers like Luis Bunuel. These influences contribute to the video’s meaning by adding layers of complexity and inviting interpretations that go beyond surface-level narrative comprehension.
How does the music video for “Riptide” subvert conventions regarding the interpretation of song lyrics on screen?
– CODES AND CONVENTIONS OF MEDIA FORMS AND PRODUCTS –
In the “Riptide” music video, the lyrics are overtly and graphically interpreted on screen, deviating from the convention of more subtle or abstract representations.
For instance, the line “I was scared of dentists and the dark” is directly depicted with shots of a person in a dentist’s chair and a swinging light in a dark room, respectively.
How does the “Riptide” music video reference feature films in terms of its presentation?
The music video for “Riptide” references feature films through its cinematic-style credits and the presentation of information about the music, resembling a “billing block” often seen in film posters or trailers. This blurring of the lines between a short film and a music video may influence audience perception and response.
How does the “Riptide” music video incorporate references to various film genres?
The “Riptide” music video integrates elements from Western, Thriller, and Horror genres, utilizing iconography such as characters being dragged offscreen and a disappearance in a dark graveyard.
These references, alongside potential nods to hipster styles seen in Wes Anderson films, aim to elevate the video’s artistic value beyond traditional music video norms.
What distinguishes the “Riptide” music video within the context of the indie folk genre?
– SIGNIFICANCE OF CHALLENGING AND/OR SUBVERTING GENRE CONVENTIONS –
The “Riptide” music video stands out for its unconventional style, lack of narrative coherence, and minimal use of spectacle or special effects, deviating from typical norms associated with the indie folk genre.
How does the “Riptide” music video compare with Vance Joy’s later video for “Georgia” in terms of genre conventions?
The “Riptide” video challenges or subverts genre conventions, while the “Georgia” video follows more conventional norms. The purpose of “Riptide” may be to confer uniqueness or intrigue to Vance Joy, enhancing the band’s appeal and marketing strategy.
