media language Flashcards
historical context: who are the icons of the quality street brand?
were 2 characters from the regency era of british history
historical context: what did britain went through in the regency era?
a period of elegance with regard to fine art and architecture
historical context: what can the regency era be compared to? why?
the 1950s for its significant social and cultural development
historical context: who ruled the country between 1811 and 1837?
country was under the rule of Prince Regent
historical context: what was the country mirrored by a population boom of?
developments in technology (steam-powered printing press)
fashion
architecture
social + cultural context: what did the 1950s saw a change in?
“high culture”, a time where fine art, decadence and theatre had previously only been accessed by the upper class and those with monet were now going to be made more affordable to the mass audience
social + cultural context: how was the conservative party’s 1951 election campaign spearheaded?
due to the slogan “Set the People Free”
social + cultural context: how was the conservative party’s election supported drastic change?
as entertainment and arts became more accessible and affordable
consider how the structure and design of the advert creates and communities meaning?
anchorage of the gold frame
connotations of a halo effect around the man and the product
typical triangular geometric composition of the poster to help secondary anchorage of the product
product takes central framing
consider how typography creates and communicates meaning?
strong -> forming the bottom third of the poster, and the string purple colour stands out to draw the consumers eyes to the name
consider how the colour palette creates and communicates meaning?
hand-drawn, artistic nature of the design
with a rich colour palette of primary and secondary colours, links to the post-war consumerist cultures
consider how persuasive language techniques creates and communicates meaning?
alliteration
emotive language
superlatives
all indicative of a well-read educated audience; further enhanced by the bold, serif font styles connoting richness
consider how connotations of the female characters creates narratives?
being dressed similarly to the sweets that are shown close-up on the bottom third of the poster
consider how the inference of a dilemma can be investigated at 2 levels?
- male ‘hero’ choosing between two ‘damsels in distress’ (propp’s theory)
- females choosing the chocolate (see representation for discussion on female stereotyping)
dilemma
a situation in which a difficult choice has to be made between two or more alternatives
