media language Flashcards
explain and suggest the mid-shot of James Bond
dominant image is a mid-shot of James Bond smartly dressed
this suggests that he is the film’s protagonist
according to Vladimir Propp’s theory, he would be considered the ‘hero’
how is it reinforced on the poster of James bond being the protagonist?
by the action shots of him on a bike and in a car, which connote he is on a quest
what props are commonly used in action/thriller genre? how is it portrayed on the poster?
guns
each gun is casually pointed, connoting that the figures are alert and ready for action.
what do audience expect from an action/thriller genre?
audiences can expect violence, action, and danger
what is nomi wearing which connotes what?
wearing a military costume with an earpiece, which connotes her role as an active agent
how is nomi similar to bond?
Like Bond, as a 00 agent, she is a trained assassin
what does her calm and focused facial expression connotes?
that she is in control
what does her calm and focused facial expression reflects the shift in?
reflects the shift in the Bond narrative towards more contemporary depictions of women
explain Paloma’s dress
Paloma’s (Ana De Armas) costume is a glamorous, revealing, navy-blue evening dress cut to her waist this type of dress would be historically more typical of how ‘Bond Girls’ have been depicted by the franchise.
why are safin, Q and Swann seemingly making eye contact?
they are looking directly at audience which is a common convention in film posters and helps give a more personal approach to this format
what has this poster not have that is normally a common convention in film posters? why may this be?
a common convention for film posters is to have the names of the actors placed in quite a prominent position as another way to entice the audience
this may be because the producers are confident that the audiences will recognise Daniel Craig and any text may detract from the visuals.
why does this poster use plenty of visual ‘star appeal’?
as Lashana Lynch would also be recognisable to fans of the Marvel Cinematic Universe given her role in Captain Marvel (2019).
the large iconic 007 logo at the top of the poster is what?
eye-catching
bold
what is the choice for the typography of the large iconic 007 logo? why?
the choice of a worn, aged, blue tone for the typography hints at the content of the film, which shows a more experienced Bond
what does the colour of the large iconic 007 logo create?
creates a sense of cohesion with the blue tones of the El Nido bar, the villain’s suit, and the glamorous dress of CIA agent (Paloma).
what appears towards the bottom of the poster?
appears along with another smaller 007 logo
what does the gold font for 007 represent?
represents luxury, wealth, aspiration, and exclusivity–all traits that are associated with the Bond franchise.
what does the capitalised title suggest?
power and strength
what are the 2 ways of the title being read in several ways?
Bond could be so active that he doesn’t even have the time to die, suggesting that the film will be fast paced and exciting
could be read as a bad time to die, suggesting a more sombre tone to the film. It also suggests there are going to be some significant deaths in the narrative.
what are the 4 typical conventions of film posters beneath the title?
release date
social media
production companies
distributors
why are the 4 typical conventions smaller?
so as not to divert the audience’s attention away from the main image or the rest of the poster
intertextuality: what does the montage design references?
separate images are laid over each other, references previous Bond films, providing a sense of familiarity, nostalgia and pleasure to fans who recognise the link
why does the 007 gun logo acts as an intertextual link?
acts as an intertextual link between No Time to Die and previous Bond films. It has become synonymous with Bond
why is it significant that there is no intertextual reference to Ian Fleming?
this is a departure from previous Bond films, signifying No Time to Die is not based on one of his original books.
narrative: what are shown in the background shots?
the exotic locations that we expect for a Hollywood spy thriller and Bond film
narrative: how are Cuba and Italy contrasted?
by using warm daylight and cold neon lights at night for Bar El Nido.
this opposition echoes other oppositions in the poster, making for a more cohesive design
narrative: what character would be the props villain?
an image of a man wearing a mask and carrying a gun
what are the connotations of the propp’s villain?
death and danger
what does the mask covering up his identity suggesting?
that he wishes to remain hidden
this acts as an enigma code for the audience as we want to find out who this character is and his role in the plot
what does the denotation of the motorbike and Aston Martin suggest?
there will be action sequences and excitement within the narrative, both of which are conventions of action films
