media language

Question 1

when has women’s magazines changed?

Answer 1

in the 1950s and 60s

Question 2

what articles has women’s magazines moved away from to what?

Answer 2

moved form homemaking to beauty

Question 3

what does agenda mean?

Answer 3

a list, plan or things to be done

Question 4

what has move up the agenda? why?

Answer 4

fashion as it it less about how to make it and more about how to wear it

Question 5

with the consumption at the top of the agenda, what are readers reminded to do?

Answer 5

reminded that they should look and feel the best they could by purchasing the latest cosmetics and hair care advertised within the magazine’s page

Question 6

how is the consumption at the top of the agenda common?

Answer 6

it is still the case today and is evident in this magazine

Question 7

what does the uses and gratifications model suggest?

Answer 7

that audiences interact with texts and the media for different reasons such as the information, personal indention, social interaction and entertainment

Question 8

how is pride linked to the theory of the uses and gratifications model?

Answer 8

can be argued that with the all reasons, this is why they have a high readership figures

Question 9

why is pride a personal identity?

Answer 9

targets women of colour

Question 10

what is their unique selling point?

Answer 10

that it is the only black media company that still remains in black British ownership

Question 11

how does the title create and communicate meaning?
(connotations)

Answer 11

the title ‘pride’ has connotations of self-respect, self-esteem, dignity
there is a subtext of resistance and an affirmation of cultural identity.

Question 12

what does some of the masthead that is lost behind the cover star’s head suggest?

Answer 12

suggesting her dominance and showing how confident the magazine is that their readers will still recognise their brand despite not being able to see all of the title.

Question 13

what does the masthead encourages?

Answer 13

encourages the audience to feel good about themselves and the magazine

Question 14

what does the position of Naomi Harris in front of the masthead connotes?

Answer 14

connotes her importance
signifies that the branding of the magazine is sufficiently well known that it will be recognised anyway

Question 15

what is the strapline in the pride magazine?

Answer 15

“celebrating 24 years at the top!”

Question 16

what does the phrasing of the strapline has connotations of?

Answer 16

success and winning

Question 17

what does the strapline encourages the readers to feel like?

Answer 17

to feel a part of something great
the assumption is that they are reading one of the best magazines of its kind, it is high quality and well respected

Question 18

what is the colour palette?

Answer 18

red, black and white

Question 19

what does the colour palette connotes?

Answer 19

power and strength

Question 20

what is the colour palette used for and why?

Answer 20

cover lines to help to support the idea of pride

Question 21

what is red associated with?

Answer 21

pride and strength

Question 22

what is black associated with?

Answer 22

strong, bold statement, perhaps representative of their target audience, women of colour

Question 23

what is white associated with?

Answer 23

independence, angelic and self-ruled

Question 24

how is Harris represent as a strong woman?

Answer 24

due to her direct gaze and confident pose

Question 25

how is Harris seemingly making eye contact?

Answer 25

she is looking directly at the audience

Question 26

why is the eye contact a common convention of magazines?

Answer 26

helps to add to the more personal approach of the format

Question 27

what does her pose with her hand on her hip suggests?

Answer 27

confidence and sass

Question 28

why is putting her hand on her hip a photographer’s trick?

Answer 28

to lengthen the appearance of the torso helping to make her look taller and slimmer

Question 29

what is the hand on hip trying to add? (3)

Answer 29

to her beauty
further improve her body shape making her figure aspirational to the target audience
may used to sexualise someone

Question 31

many of the cover lines focus on what? what does it remind readers of?

Answer 31

focus on body image
reminding readers that they could and should look better and will be judged on their appearance

Question 32

what does the acronym FGM mean?

Answer 32

female genital mutilation

Question 33

what is the assumption for readers of a cover line referencing to FGM?

Answer 33

assumption that the reader will understand this and so have a certain level of social and cultural understanding of the practice

Question 34

as FGM is a controversial topic, what does this illustrates for the magazine?

Answer 34

illustrates how the magazine is comfortable covering such serious topics through investigate journalism

Question 35

the cover line about FGM, how does the magazine see their target audience as?

Answer 35

mature enough to handle the subject matter and educated enough to engage with it

Question 36

what does rhe cover line “bond and beyond” suggests?

Answer 36

suggests that her role as eve moneypenny in the bond film was a defining role and her career has continued to improve eve since

Question 37

what is the argued side about her cover line “bond and beyond?”

Answer 37

it’s argued that her defining role was tia dalma in pirates id the caribbean but her image as a voodoo witch does not fit with the mainstream ideals of feminine beauty

Question 38

what do bond females have?

Answer 38

beauty, feminists and overt sexuality

Question 39

how is the pride magazine linked to narrative?

Answer 39

cover lines on the front cover teast people to want to read certain stories within the magazine -> enigma codes

Question 40

what is the function of magazines?

Answer 40

to provide readers with a sense or community, comfort and pride in the mythic feminine identity

Question 41

what do magazines promote? what do they therefore do?

Answer 41

promote a feminine identify so it’s define and shape the women’s world to become a familiar friend for the female filled with advice, entertainment and provide a form of escapism for the reader