media language Flashcards
when has women’s magazines changed?
in the 1950s and 60s
what articles has women’s magazines moved away from to what?
moved form homemaking to beauty
what does agenda mean?
a list, plan or things to be done
what has move up the agenda? why?
fashion as it it less about how to make it and more about how to wear it
with the consumption at the top of the agenda, what are readers reminded to do?
reminded that they should look and feel the best they could by purchasing the latest cosmetics and hair care advertised within the magazine’s page
how is the consumption at the top of the agenda common?
it is still the case today and is evident in this magazine
what does the uses and gratifications model suggest?
that audiences interact with texts and the media for different reasons such as the information, personal indention, social interaction and entertainment
how is pride linked to the theory of the uses and gratifications model?
can be argued that with the all reasons, this is why they have a high readership figures
why is pride a personal identity?
targets women of colour
what is their unique selling point?
that it is the only black media company that still remains in black British ownership
how does the title create and communicate meaning?
(connotations)
the title ‘pride’ has connotations of self-respect, self-esteem, dignity
there is a subtext of resistance and an affirmation of cultural identity.
what does some of the masthead that is lost behind the cover star’s head suggest?
suggesting her dominance and showing how confident the magazine is that their readers will still recognise their brand despite not being able to see all of the title.
what does the masthead encourages?
encourages the audience to feel good about themselves and the magazine
what does the position of Naomi Harris in front of the masthead connotes?
connotes her importance
signifies that the branding of the magazine is sufficiently well known that it will be recognised anyway
what is the strapline in the pride magazine?
“celebrating 24 years at the top!”
what does the phrasing of the strapline has connotations of?
success and winning
what does the strapline encourages the readers to feel like?
to feel a part of something great
the assumption is that they are reading one of the best magazines of its kind, it is high quality and well respected
what is the colour palette?
red, black and white
what does the colour palette connotes?
power and strength
what is the colour palette used for and why?
cover lines to help to support the idea of pride
what is red associated with?
pride and strength
what is black associated with?
strong, bold statement, perhaps representative of their target audience, women of colour
what is white associated with?
independence, angelic and self-ruled
how is Harris represent as a strong woman?
due to her direct gaze and confident pose
how is Harris seemingly making eye contact?
she is looking directly at the audience
why is the eye contact a common convention of magazines?
helps to add to the more personal approach of the format
what does her pose with her hand on her hip suggests?
confidence and sass
why is putting her hand on her hip a photographer’s trick?
to lengthen the appearance of the torso helping to make her look taller and slimmer
what is the hand on hip trying to add? (3)
to her beauty
further improve her body shape making her figure aspirational to the target audience
may used to sexualise someone
many of the cover lines focus on what? what does it remind readers of?
focus on body image
reminding readers that they could and should look better and will be judged on their appearance
what does the acronym FGM mean?
female genital mutilation
what is the assumption for readers of a cover line referencing to FGM?
assumption that the reader will understand this and so have a certain level of social and cultural understanding of the practice
as FGM is a controversial topic, what does this illustrates for the magazine?
illustrates how the magazine is comfortable covering such serious topics through investigate journalism
the cover line about FGM, how does the magazine see their target audience as?
mature enough to handle the subject matter and educated enough to engage with it
what does rhe cover line “bond and beyond” suggests?
suggests that her role as eve moneypenny in the bond film was a defining role and her career has continued to improve eve since
what is the argued side about her cover line “bond and beyond?”
it’s argued that her defining role was tia dalma in pirates id the caribbean but her image as a voodoo witch does not fit with the mainstream ideals of feminine beauty
what do bond females have?
beauty, feminists and overt sexuality
how is the pride magazine linked to narrative?
cover lines on the front cover teast people to want to read certain stories within the magazine -> enigma codes
what is the function of magazines?
to provide readers with a sense or community, comfort and pride in the mythic feminine identity
what do magazines promote? what do they therefore do?
promote a feminine identify so it’s define and shape the women’s world to become a familiar friend for the female filled with advice, entertainment and provide a form of escapism for the reader
