Media language Flashcards
slogan
short phrase in advertising to generate publicity
iconography
use of image and symbols to ideas associated with a certain genre/ideology
positioning
the arrangement of a product or person in the shot for meaning
ideology
a system of cultural, political, economic ideas held by a group.
intertextuality
reference to other media products with one media product
linear narrative
story following from beginning, middle and end
non-linear narrative
a disjointed, fragmented narrative
5 codes created by roland barthes
- the enigma
- semantic
- symbolic
- proairetic
- cultural
the enigma code
- any element of the narrative that is not fully explained and is a mystery to the audience, keeping them puzzled.
semantic code
connotations or suggestions that give additional meaning over the basic detonative meaning
symbolic code
similar to semantic code but acts on a deeper wider level.
proairetic code
builds tension by sequencing action which leads to other action directly.
claude levi strauss
argued that meaning in narratives is based on binary oppositions e.g. hero vs villain
todorovs narrative theory
- equilibrium
- disruption of equilibrium
- new equilibrium
vladimir propp
stated there were 31 functions of a character that have recurring functions that were performed by one of 8 main character types.
character types
hero - main protagonist
villain - central antagonist
the dispatcher - person that sends hero on mission
donor - person who gives hero a useful to device to help on their mission
the princess/prince - damsel in distress who is usually saved by hero
the helper - person who aids the hero on their quest
the false hero - character who tries to steal the limelight from the hero
the father - mentor figure who guides the hero
