media language

Question 1

Semiotics - Roland Barthes (1)

Answer 1

media texts use signifiers to create meaning

Question 2

Semiotics - Roland Barthes (2)

Answer 2

signs can function at the level of denotation- ‘literal’ meaning of the sign, and at the level of connotation- meanings suggested by the sign

Question 3

Semiotics - Roland Barthes (3)

Answer 3

CASES- cultural, action, semantic, enigma, symbolic codes.

Question 4

Narratology - Tzvetan Todorov (1)

Answer 4

all narratives share a basic structure that involves a movement from one state of equilibrium to another

Question 5

Narratology - Tzvetan Todorov (2)

Answer 5

these two states of equilibrium are separated by a period of imbalance or disequilibrium

Question 6

Narratology - Tzvetan Todorov (3)

Answer 6

the way in which narratives are resolved can have particular ideological significance.

Question 7

Genre theory - Steve Neale (1)

Answer 7

genres may be dominated by repetition, but are also marked by difference, variation, and change

Question 8

Genre theory - Steve Neale (2)

Answer 8

genres change, develop, and vary, as they borrow from and overlap with one another

Question 9

Genre theory - Steve Neale (3)

Answer 9

genres exist within specific economic, institutional and industrial contexts.

Question 10

Structuralism - Claude Lévi-Strauss (1)

Answer 10

texts can best be understood through an examination of their underlying structure

Question 11

Structuralism - Claude Lévi-Strauss (2)

Answer 11

meaning is dependent upon (and produced through) pairs of oppositions

Question 12

Structuralism - Claude Lévi-Strauss (3)

Answer 12

the way in which these binary oppositions are resolved can have particular ideological significance.

Question 13

Postmodernism - Jean Baudrillard (1)

Answer 13

in postmodern culture the boundaries between the ‘real’ world and the world of the media have collapsed and that it is no longer possible to distinguish between reality and simulation

Question 14

Postmodernism - Jean Baudrillard (1)

Answer 14

in postmodern culture the boundaries between the ‘real’ world and the world of the media have collapsed and that it is no longer possible to distinguish between reality and simulation

Question 15

Postmodernism - Jean Baudrillard (2)

Answer 15

in a postmodern age of simulacra we are immersed in a world of images which no longer refer to anything ‘real’

Question 16

Postmodernism - Jean Baudrillard (3)

Answer 16

media images have come to seem more ‘real’ than the reality they supposedly represent (hyperreality).