Media Language Flashcards
What is Jean Baudrillard theory called?
Postmodernism theory
What does the Postmodernism theory state?
The idea that in postmodern culture the boundaries between the “real” world and the world of media have collapsed and that we are not able to distinguish between reality and simulation
What does Jean Baudrillard’s theory state
The idea that media images have come to seem more “real” than the reality they’re supposed to represent (hyper reality)
What is Steve Neale’s theory called?
Genre theory
What does the Genre theory state?
The idea that genres may be dominated by repetition but are also marked by difference, variation and change
What does Steve Neale theory state?
Genre is recognisable but does change over time or borrow from other genres. Genre is important to institutions because it helps them market texts
Who came up with the narrative theory?
Tzvetan Todrov
What does the narrative theory state?
The idea that all narratives share a basic structure that involves movement from one state of equilibrium to another
What is the structure of Todrov’s narrative theory?
1- A state of equilibrium (all as it should be)
2- A disruption
3- A recognition that disruption has occurred
4- An attempt to repair the damage of the disruption
5- A restoration of a new equilibrium
Back to number 1
What is Ronald Barthes theory?
Semiotics theory
What does the Roland Barthe’s theory state?
The idea that text communication their meanings through process of signification
What does the Semiotics theory state?
All elements of media text are codes that need to be read
Who came up with the Binary opposition theory?
Levi-Strauss
What does Levi-Strauss’ theory state?
Understanding occurs when oppositions are placed next to each other (we know it’s day if it’s not night)
What does the structuralism (binary opposition) state?
The conflict between binary opposites drive forward the narrative
