MEDIA LANG Flashcards
THEORIST
ROLAND BARTHES
Semiotics Theory
ROLAND BARTHES 1
Texts give meanings which are constructed through a process of naturalisation.
ROLAND BARTHES 2
Signs can function at the level of denotation, literal meaning, common sense etc.
CLAUDE LEVI STRAUSS
Structualism Theory
CLAUDE LEVI STRAUSS 1
Meaning is dependant upon pairs of opposition.
CLAUDE LEVI STRAUSS 2
Binary oppositions carry significance particular ideologies .
JEAN BAUDRILLARD
Simulacra and Simulation Theory
JEAN BAUDRILLARD 1
The media has taken images and made them seem more real (hyperreality).
JEAN BAUDRILLARD 2
Postmodernism age of simulacra are immersed in a world of images. No distinguish between reality and simulation.
STEVE NEALE
Genre Theory
STEVE NEALE 1
Genre is created through repetition yet marked by difference.
STEVE NEALE 2
Genres change and develop as they overlap and borrow from other genres.
TODOROV
Narratology Theory