MEDIA LANG Flashcards

THEORIST

1
Q

ROLAND BARTHES

A

Semiotics Theory

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2
Q

ROLAND BARTHES 1

A

Texts give meanings which are constructed through a process of naturalisation.

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3
Q

ROLAND BARTHES 2

A

Signs can function at the level of denotation, literal meaning, common sense etc.

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4
Q

CLAUDE LEVI STRAUSS

A

Structualism Theory

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5
Q

CLAUDE LEVI STRAUSS 1

A

Meaning is dependant upon pairs of opposition.

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6
Q

CLAUDE LEVI STRAUSS 2

A

Binary oppositions carry significance particular ideologies .

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7
Q

JEAN BAUDRILLARD

A

Simulacra and Simulation Theory

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8
Q

JEAN BAUDRILLARD 1

A

The media has taken images and made them seem more real (hyperreality).

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9
Q

JEAN BAUDRILLARD 2

A

Postmodernism age of simulacra are immersed in a world of images. No distinguish between reality and simulation.

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10
Q

STEVE NEALE

A

Genre Theory

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11
Q

STEVE NEALE 1

A

Genre is created through repetition yet marked by difference.

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12
Q

STEVE NEALE 2

A

Genres change and develop as they overlap and borrow from other genres.

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13
Q

TODOROV

A

Narratology Theory

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