media key terms Flashcards
icon
relationship is very obvious
index
suggested the thing links it
symbol
the symbol or thing linking the icon
Anchorage
the words that acompany an image
ideology
set beliefs that a group of people all believe
paradigm
The signifier gains its meaning from cultural knowledge outside of the image-doesn’t rely on signifiers
Syntam
the signifier must interact with or be read alongside other signifiers in the image to gain its meaning
signification
the whole process of encoding and decoding and sign and signifiers
Denotation
the literal elements that are objective; factual elements we all agree on
Connotation
implied elements that are subjective-personal to the audience
myth
how words and images are systematically used to communicate cultural and political meanings
hermeneutic code
element of the story that creates mystery
proairetic code
Action codes
semantic code
provides cognitive effects -mise en seven , lighting
symbolic code
repeated images , themes or motifs throughout a product