media key terms Flashcards

1
Q

icon

A

relationship is very obvious

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2
Q

index

A

suggested the thing links it

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3
Q

symbol

A

the symbol or thing linking the icon

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4
Q

Anchorage

A

the words that acompany an image

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5
Q

ideology

A

set beliefs that a group of people all believe

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6
Q

paradigm

A

The signifier gains its meaning from cultural knowledge outside of the image-doesn’t rely on signifiers

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7
Q

Syntam

A

the signifier must interact with or be read alongside other signifiers in the image to gain its meaning

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8
Q

signification

A

the whole process of encoding and decoding and sign and signifiers

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9
Q

Denotation

A

the literal elements that are objective; factual elements we all agree on

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10
Q

Connotation

A

implied elements that are subjective-personal to the audience

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11
Q

myth

A

how words and images are systematically used to communicate cultural and political meanings

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12
Q

hermeneutic code

A

element of the story that creates mystery

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13
Q

proairetic code

A

Action codes

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14
Q

semantic code

A

provides cognitive effects -mise en seven , lighting

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15
Q

symbolic code

A

repeated images , themes or motifs throughout a product

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16
Q

cultural code

A

refers to any material that generates meaning from outside of the product such as saying,idions , historical knowledge