Media Industry Theorists

Question 1

Curren and Seaton

Answer 1

• The media are controlled by a small number of companies primarily driven by the logic of profit and power.
• Media concentration limits variety, creativity and quality.
• More socially diverse patterns of ownership help create more adventurous media productions.

Question 2

Livingstone and Lunt

Answer 2

• There is an underlying struggle in the UK regulation policy between the need to further the interests of citizens and the need to further the interests of the consumers.
• Traditional approaches to media regulation are at risk from new technologies and the power of global media conglomerates.

Question 3

David Hesmondhalgh

Answer 3

• Culture industry companies try to minimise risk and maximise audiences through vertical and horizontal integration
• Conglomerates now operate across a number of different industries.
• The radical potential of the internet has been contained by its incorporation into profit-orientated companies.