Media Industry Key Words Flashcards
Regulation:
the monitoring/ control of media industries by
independent organisations such as Ofcom and IPSO.
Commercial model:
companies producing products in order to
make a profit, often funded by advertising
Government funded:
a product that is financed by government
money, e.g. a public health campaign.
Convergence:
making a product available across different platforms,
in order to reach different audiences e.g. newspaper content is
usually available in print form, on a website, via a digital app, on
social media platforms etc.
Vertical Integration:
where one organisation owns more than
one stage of the industrial process (production, distribution and
circulation) of media product creation.
Diversification:
where a media company moves from producing one
type of product to creating different media forms (e.g. a TV company
moving into film production).
Conglomerate:
a very large organisation that owns different types
of media company, e.g. Comcast or Newscorp.