Media Industry

Question 1

Curran and Seaton Power and Media Industries:

Answer 1

Curran and Seaton argue that media industries increase the
concentration of their ownership by ‘conglomerating’ or buying out
other companies. This means that ownership is held in ‘fewer and
fewer hands’ which may lead to narrowing of opinions in the pursuit
of wielding political power and profit. They add that this does not
offer a level playing field for diverse voices to be heard.

Question 2

Hesmondhalgh Cultural industries:

Answer 2

Hesmondhalgh argues that cultural industries follow a normal capitalist pattern of increasing concentration and integration. Media industries do this by minimising risk and maximising profit through, for example, tent-pole products.

Question 3

Livingstone and Lunt regulation theory:

Answer 3

Livingstone and Lunt argue that traditional regulation is put at risk
due to globalisation and the advances in internet. They add
that the needs of a citizen are in conflict with the needs of the
consumer, because protection can limit freedom.