media industries

Question 1

what is monetisation strategy?

Answer 1

The proposed method for making an income from the product

Question 2

what is commercial broadcasting?

Answer 2

Privately owned media broadcasting of television and radio programming.

Question 3

what is public service broadcasting

Answer 3

Television and radio programmes that are broadcast to inform, entertain or educate the public, without trying to make a profit.

Question 4

what is subscription broadcasting

Answer 4

Any platform/broadcaster that offers access to its content for a subscription.

Question 5

what is the concentration of ownership

Answer 5

Refers to the number of organisations or individuals who control ownership of the media. Fewer stakeholders hold increasing shares.

Question 6

what is a conglomerate?

Answer 6

A media conglomerate is a large corporation that owns a large number of media companies, such as television,radio, internet, publishing – giving the conglomerate control in the market.
Convergence

Question 7

what is a convergence?

Answer 7

The coming together of technologies and institutions to create a new product or media experience

Question 8

what is a demeger?

Answer 8

Separating a large corporation into two or more smaller organisations.

Question 9

what is distribution

Answer 9

The ways in which media products are made available to audiences either physically or online

Question 10

what is a franchise?

Answer 10

A media franchise is a collection of connected media products derived from a single original source, for example, a film – with a comic and video game also produced about the film.

Question 11

what is horizontal integration?

Answer 11

Companies who acquire other companies operating in the same sector.

Question 12

what is a merger?

Answer 12

A combination of two media companies into one – usually to gain more power and influence in the market.

Question 13

what is vertical integration?

Answer 13

A strategy that involves bringing supply, production, distribution and sales together

Question 14

what is BARB

Answer 14

Broadcasters’ Audience Research Board – the organisation that measures and collects television viewing data in the
UK.

Question 15

what is BBFC

Answer 15

British Board of Film Classification – responsible for deciding the age classification and censorship of all films and video content released in the UK.

Question 16

what is IPSO

Answer 16

The Independent Press Standards Organisation is the independent regulator of the newspaper and magazine industry in the UK.

Question 17

what is OFCOM

Answer 17

The Office of Communications is a government-approved regulatory body that is responsible for ensuring that the communication and broadcasting industries in the UK operate fairly and competitively. It also protects the public from inappropriate or offensive material.

Question 18

what is PEGI

Answer 18

Pan European Game Information – the organisation that judges what the age ratings should be for games. Produces guidance for consumers (mainly aimed at parents) so that they can decide if a game is suitable

Question 19

anchorage

Answer 19

he text (copy) that fixes (anchors) an image and its meaning

Question 20

Antagonist

Answer 20

In a plot, the character whose function is to disrupt the protagonist – often, but not always, a villain.

Question 21

Archetype

Answer 21

An original on which many copies are based. Often used in relation to characters in fictional works.
Character archetypes include examples such as the rebel, the mother figure, the villain.

Question 22

Binary opposition

Answer 22

The contrast between two ideas or concepts, such as good/evil, male/female. Usually the contrast causes conflict that drives the narrative.

Question 23

Brand

Answer 23

A type of product that is manufactured and marketed under a particular name, logo and design.

Question 24

By-line

Answer 24

The printed line of text in a newspaper/magazine that names the writer of an article.

Question 25

Code

Answer 25

A communication system which includes signs, rules and shared understanding. Examples include the English language, non-verbal codes, print codes and editing codes.

Question 26

Colour palette

Answer 26

The suite of colours that are used in the creation of media texts, such as websites and magazines, to reflect a brand and appeal to its audience.

Question 27

Connotation

Answer 27

the meanings of a sign or media product that are made by cultural association. These are often the deeper or underlying meanings. For example, images of a sunset in a film may connote ending or closure.

Question 28

Cover price

Answer 28

The price printed on the cover of a printed media text.

Question 29

Cross-head

Answer 29

Words used as a title or sub-heading to break up text in a newspaper or magazine.

Question 30

Cross-cut

Answer 30

An editing technique used to establish that action is occurring at the same time.