Media & Globalisation

Question 1

Tribal Age

Answer 1

1. small groups
2. oral communication and cave painting to express self
3. stimulate the sense of listening
4. concept of linear does not exist

Question 2

Literate Era

Answer 2

1. Writing

2. Myth: Message is too long to remember therefore developed writing

Question 3

Medium

Answer 3

1. Clay Tablet
2. Papyrus Scroll
3. Parchment Codex
4. Paper

Question 4

Clay Tablet/Earth
Sumerian
Cuneiform

Answer 4

1. Difficult to write
2. Limited Information
3. Mesopotamia (Modern day Iraq)
4. Record info to sustain the history

Question 5

Papyrus Scroll

Answer 5

1. Egyptian

2. Nile River/ plant papyrus plants

Question 6

Parchment Codex

Answer 6

1. Animal Skin
2. 1st Century - 1500 AD
3. Ancient Rome

Question 7

Paper

Answer 7

Chinese

Question 8

Extra Copies

Answer 8

Only People of Higher status have access to/ possess

Question 9

Why did Papyrus Scroll disappear

Answer 9

Cultural Reason:
Papyrus Scroll - Paganism
Parchment Codex - Christians
Roman Emperor; banned paganism activities, therefore, the medium also disappeared

Question 10

1st Advertisement

*shoes

Answer 10

1. Did not happen locally (from continuous purchasing to knowing that situating at one place will have continuous business; people will go back to the same place to look for the good)

Question 11

1st billboard

Answer 11

permanent sites have a rock painted

Question 12

Function of billboard

Answer 12

to announce the location and availability of the product

Question 13

Village->town->cities

Answer 13

signs needed in unfamiliar places

Question 14

hung actually products

Answer 14

compete with other products; competition sets in

Question 15

with printing press

Answer 15

• ad on the newspaper
  1. joint cobblers (brand/style of shoes-
  2. brag about quality and price
  3. competition fiercer: create brand
  4. from advert. on good to branding