Media Exam (Artistic terms + media strategies) Flashcards
Slant, or way of looking at or presenting something
Angle
The arrangement of the parts of a work of art as to form a unified, harmonious whole
Composition
What your eye is drawn to; the main element
Focal Point
Balance in which the parts are visually unequal
Asymmetrical Balance
The juxtaposition of opposing elements
Contrast
The part of a scene, landscape, etc. that is near the viewer
Foreground
Also called hue; helps create mood and can provide contrast
Colour
An object representing a feeling, idea, etc
Symbol
The distant part of a landscape; surroundings, especially those behind something, and providing harmony and contrast
Background
The illusion of creating dimensional views of objects; creating depth through intersecting lines and by carefully spacing objects
Perspective
When an object or objects are the same on the left and right sides of a central axis
Symmetrical Balance
The size or apparent size of an object seen in relation to other objects, people, etc. (in the world around them)
Scale
A single section of a comic, showing one moment in a story being told
Panel
When an object or objects are not equally distributed on each side of a central axis, but the total weight is balanced left and right
Balance
The size, type, etc. of text
Font
The distinctness or clarity of an image; often used to create a focal point
Focus
A sense of energy in a visual, determined by the spaces between shapes and by the shapes themselves
Movement
The type of visual (ex. caricature, collage, comic strip, editorial cartoon, painting, poster, etc.)
Form
A mirrored image or reflection; a shaded area in a picture or photograph
Shadow
The linear marks made with a pen or brush, or the edge created when two shapes meet; often communicates emotion and states of mind through its character and direction
Line
The suggestion that everyone is doing something. It is an appeal to the subject to follow the crowd.
Bandwagon
This strategy is used to create sensitivity and emotional appeal.
Cute/Cartoon Characters
Using a well known person or organization to promote a product.
Celebrity Endorsement
The ad may play upon the emotions of the audience, often instead of information that might appeal to an audience rationally.
Emotional Appeal
Used to show credibility.
Facts & Figures
believing a product will make you more appealing to a particular gender.
Gender Appeal
Comedy/parody being used in the media to attract the viewers attention.
Humor
Direct or indirect attacks on the products in competition with the product being sold.
Name Calling
Attracts the masses by using common people to advertise a product. Often uses common, everyday language to give a natural feel to the speech.
Plain Folks
Deliberately startling & offending its audience by violating norms for social values and personal ideals.
Designed to break through the advertising “clutter” to capture attention and create buzz.
Shock Appeal
The association of a product with a desirable lifestyle.
Snob Appeal
Statements written or spoken about products by consumers, used to back up the companies claim that their products work or are of high quality.
Testimonial
An attempt to sway popular opinion and beliefs
through distortions of the truth or outright lies.
Propaganda
