Media Exam (Artistic terms + media strategies)

Question 1

Slant, or way of looking at or presenting something

Answer 1

Angle

Question 2

The arrangement of the parts of a work of art as to form a unified, harmonious whole

Answer 2

Composition

Question 3

What your eye is drawn to; the main element

Answer 3

Focal Point

Question 4

Balance in which the parts are visually unequal

Answer 4

Asymmetrical Balance

Question 5

The juxtaposition of opposing elements

Answer 5

Contrast

Question 6

The part of a scene, landscape, etc. that is near the viewer

Answer 6

Foreground

Question 7

Also called hue; helps create mood and can provide contrast

Answer 7

Colour

Question 8

An object representing a feeling, idea, etc

Answer 8

Symbol

Question 9

The distant part of a landscape; surroundings, especially those behind something, and providing harmony and contrast

Answer 9

Background

Question 10

The illusion of creating dimensional views of objects; creating depth through intersecting lines and by carefully spacing objects

Answer 10

Perspective

Question 11

When an object or objects are the same on the left and right sides of a central axis

Answer 11

Symmetrical Balance

Question 12

The size or apparent size of an object seen in relation to other objects, people, etc. (in the world around them)

Answer 12

Scale

Question 13

A single section of a comic, showing one moment in a story being told

Answer 13

Panel

Question 14

When an object or objects are not equally distributed on each side of a central axis, but the total weight is balanced left and right

Answer 14

Balance

Question 15

The size, type, etc. of text

Answer 15

Font

Question 16

The distinctness or clarity of an image; often used to create a focal point

Answer 16

Focus

Question 17

A sense of energy in a visual, determined by the spaces between shapes and by the shapes themselves

Answer 17

Movement

Question 18

The type of visual (ex. caricature, collage, comic strip, editorial cartoon, painting, poster, etc.)

Answer 18

Form

Question 19

A mirrored image or reflection; a shaded area in a picture or photograph

Answer 19

Shadow

Question 20

The linear marks made with a pen or brush, or the edge created when two shapes meet; often communicates emotion and states of mind through its character and direction

Answer 20

Line

Question 21

The suggestion that everyone is doing something. It is an appeal to the subject to follow the crowd.

Answer 21

Bandwagon

Question 22

This strategy is used to create sensitivity and emotional appeal.

Answer 22

Cute/Cartoon Characters

Question 23

Using a well known person or organization to promote a product.

Answer 23

Celebrity Endorsement

Question 24

The ad may play upon the emotions of the audience, often instead of information that might appeal to an audience rationally.

Answer 24

Emotional Appeal

Question 25

Used to show credibility.

Answer 25

Facts & Figures

Question 26

believing a product will make you more appealing to a particular gender.

Answer 26

Gender Appeal

Question 27

Comedy/parody being used in the media to attract the viewers attention.

Answer 27

Humor

Question 28

Direct or indirect attacks on the products in competition with the product being sold.

Answer 28

Name Calling

Question 29

Attracts the masses by using common people to advertise a product. Often uses common, everyday language to give a natural feel to the speech.

Answer 29

Plain Folks

Question 30

Deliberately startling & offending its audience by violating norms for social values and personal ideals.
Designed to break through the advertising “clutter” to capture attention and create buzz.

Answer 30

Shock Appeal

Question 31

The association of a product with a desirable lifestyle.

Answer 31

Snob Appeal

Question 32

Statements written or spoken about products by consumers, used to back up the companies claim that their products work or are of high quality.

Answer 32

Testimonial

Question 33

An attempt to sway popular opinion and beliefs
through distortions of the truth or outright lies.

Answer 33

Propaganda