Media Engagement

Question 1

Engagement:

Answer 1

• fulfill our obligation to provide truthful, timely, and accurate information about military activities and personnel, consistent with security guidelines, which enhances public trust and support for our AF

Question 2

Perception:

Answer 2

• In this technologically advanced era, reality is not what actually exists, but what is perceived to exist

Question 3

Using your Public Affairs Office:

Answer 3

• is a valuable resource in dealing with the media

Question 4

Preparation:

Answer 4

Preparation is the key to a successful interview!

• Define you communication objective
• Know the issues
• Build your message
• Anticipate tough questions
• Understand the interview format
• Prepare your answers
• Practice your responses

Question 5

Interview Formats:

Answer 5

1. Face-to-Face Interview
2. Remote Interview
3. Press Conference
4. On-Scene Interview
5. Ambush Interview

Question 6

Message Development:

Answer 6

• key bits of information you want your audience to know, in a form the media can use

Question 7

Type of Interviews:

Answer 7

1. On the record
2. Background
3. Off the record

Question 8

Interview Techniques:

Answer 8

1. Hooking
2. Bridging
3. Flagging