media effectsss Flashcards
People think they are more immune to media influence than
others.
Third-party theory
When a person or event gets
media attention, it
influences the way the
person acts or the way the
event functions.
Reciprocal Effect
Media coverage often
increases
self-consciousness, which
affects our actions.
REciprocal effect
refers to media-induced
change that is counter to the
desired change
boomerang effect
This theory shows that our
messages can sometimes
produce the opposite effect of
what we had hoped.
Boomerang effect
states that media
exposure, specifically to
television, shapes our
social reality by giving
us a distorted view on
the amount of violence
and risk in the world
Cultivation Theory
Cultivation Theory who
(George Gerbner)
is the government agency
responsible for rating television programs and
films in the Philippines.
MTRCB (Movie and Television Review and
Classification Board)
television classification ratings
g, pg, spg
movie classification ratings
g, pg, r-13, r-16, r-18, x
process whereby the mass
media determine what we
think and worry about
Agenda-setting Theory
(Lippmann/ McCombs and
Shaw)
public reacts not to actual
events but to the pictures in
our head, created by media
Agenda-setting Theory
(Lippmann/ McCombs and
Shaw)
The model tries to understand how
the population is manipulated, and
how the social, economic, political
attitudes are fashioned in the minds
of people through propaganda.
MEDIA EFFECTS
Propaganda Model of Media
Control
(Herman & Chomsky )
ideas or statements that are often
false or exaggerated and that are
spread in order to help a cause, a
political leader, a government, etc.
propaganda
the essence of propaganda
stereotypes
