Media Definitions for Question 3 Flashcards

1
Q

Ownership

A

Where a large institution owns multiple subsidiaries in multiple different industries

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2
Q

Example of Ownership

A

Rupert Murdoch’s News Corp owns multiple subsidiaries e.g., News UK and News US on various continents

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3
Q

Vertical Integration

A

Whereby one company acquires another that’s involved at a different stage of the production process

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4
Q

Example of Vertical Integration

A

Trinity Mirror produces and distributes The Daily Mirror but Reach PLC owns the production

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5
Q

Horizontal Integration

A

When different companies that produce similar products join together and or are owned by one major conglomerate.

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6
Q

Example of Horizontal Integration

A

Reach PLC owns multiple national, regional and online newspapers e.g., The Mirror, Daily Star and M.E.N

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7
Q

Diversification

A

Process of a company enlarging or varying its range of products

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8
Q

Example of Diversification

A

Reach PLC have ownership of a variety of tabloids and broadsheets both regionally and nationally

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9
Q

Oligopoly

A

A small number of large organisations have control and power over an industry

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10
Q

Example of Oligopoly

A

Reach PLC & News Corp are examples of newspapers with a high concentration of ownership

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11
Q

Monopoly

A

One major conglomerate has control of the market

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12
Q

Example of Monopoly

A

Media regulating bodies work hard to ensure consumers are provided with a variety of choices, value and competition.

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13
Q

Distribution

A

The link between the producer and the audience. Refers to all strategies involved in the marketing and release of newspapers

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14
Q

Example of Distribution

A

Daily Mirror is distributed on a daily basis in a traditional way with physical copies and online through the Mirror Online

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15
Q

Circulation

A

The number of copies of any product which are put into distribution

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16
Q

Example of Circulation

A

Amount of Physical copies sold, online views and clicks.

17
Q

Digital Convergence

A

The process where different media industries form, merge and move closer together through digital technologies.