Media Definitions for Question 3 Flashcards
Ownership
Where a large institution owns multiple subsidiaries in multiple different industries
Example of Ownership
Rupert Murdoch’s News Corp owns multiple subsidiaries e.g., News UK and News US on various continents
Vertical Integration
Whereby one company acquires another that’s involved at a different stage of the production process
Example of Vertical Integration
Trinity Mirror produces and distributes The Daily Mirror but Reach PLC owns the production
Horizontal Integration
When different companies that produce similar products join together and or are owned by one major conglomerate.
Example of Horizontal Integration
Reach PLC owns multiple national, regional and online newspapers e.g., The Mirror, Daily Star and M.E.N
Diversification
Process of a company enlarging or varying its range of products
Example of Diversification
Reach PLC have ownership of a variety of tabloids and broadsheets both regionally and nationally
Oligopoly
A small number of large organisations have control and power over an industry
Example of Oligopoly
Reach PLC & News Corp are examples of newspapers with a high concentration of ownership
Monopoly
One major conglomerate has control of the market
Example of Monopoly
Media regulating bodies work hard to ensure consumers are provided with a variety of choices, value and competition.
Distribution
The link between the producer and the audience. Refers to all strategies involved in the marketing and release of newspapers
Example of Distribution
Daily Mirror is distributed on a daily basis in a traditional way with physical copies and online through the Mirror Online
Circulation
The number of copies of any product which are put into distribution
