media, cult,society Flashcards
research paradigms
beliefs, assumptions and practices which research is based on
reality definition
social construct- shaped. by language culture and societal norms
positivism
observation and experiment makes truth- the idea that people discover the knowledge and it already being there
cultural essentialism
system belief that humans are bearers of culture
technological determinism
that technology steers society (postman (hates) & McLuhan (loves)
social constructivism
reality is subjective- always subject to change- made by peoples reality in a mutual understanding (ontology)
structuralism
analysing culture which seeks to reveal the underlying structures which sit beneath cultural products
constructivism
when people construct their own knowledge as opposed to passively taking it in
epistemology
the study of knowledge and why its understood this way
ontology
the study of reality
Huntingtons theory
Huntington’s understanding of the relationship between culture(s) and society have negative social (media representations) and intellectual implications- culture is the greatest divide between people
Postman
hates technological determinism but believes in it
Anderson
thinks that mass media (printing specifically) is one of the driving force that constructs these imagined communities (humans shape technology)
Marxism
ontology and an epistemology
Set of economic and political theories about how the “real world”- western capitalist societies- works
theories- of societal change and why that is needed (revolution)
Manifesto
Manifesto- published declaration of the intentions, motives, or views of the issuer