Media Codes and Conventions Flashcards
system of signs and symbols which create meaning
codes
3 types of codes
symbolic, technical, written
show what is beneath the surface of what we see
symbolic codes
under the symbolic codes
setting, mise-en-scene, acting, color
is the time and place of the narrative. must always fit your message
setting
refers to everything in front of the camera, including the set design, lighting, and actors
mise-en-scene
actors portray characters in media products and contribute to character development, creating tension or advancing the narrative
acting
they portray characters in media products
actors
elicits a different and unique emotional response in the viewer, thus when you produce media, you have to be clever with your color choice
color
ways in which equipment is used to tell the story
technical codes
under technical codes
camerawork, audio/sound, lighting, editing
types of camera shot
- extreme wide shot (xws)
- wide shot (ws)
- medium wide shot (mws)
- medium shot (ms)
- medium close-up (mcu)
- close-up (cu)
- extreme close-up (xcu)
types of shot angles
- eye level
- low angle
- high angle
- hip level
- knee level
- ground level
- shoulder level
- dutch angle
- overhead
- aerial
3-point basic lighting set-up
main light, fill light, hair light
formal written language used in a media product. include font style and font size used, captions, choice of words, and emphasis of words
written codes