Media Choice & Politics Flashcards
1
Q
What people choose?
A
- With more choice, people tend to pick the same genre. They also watch fewer genres and less news. People build a genre repertoire and they do not randomly select.
2
Q
Political consequences of choice?
A
- Those with preference for media
- -Political knowledge decreases because people have greater selectivity.
- -Lower voter turn-out - For people who enjoy news
- -Will gain more political knowledge
- -Higher turnouts
- -more politically engaged.
3
Q
Selective Exposure: Definition
A
The motivated selection of media that match your beliefs and avoidance of media that contradict your beliefs.
4
Q
Research Evidence
A
- Interview Study
- -Subjects heard interview with qualified candidates and rated candidates.
- -Subjects chose between evaluation that agreed or disagreed with them. Most picked disagreed. - Mailing survey
5
Q
Mechanisms & theories about why selective exposure would occur.
A
- Cognitive Dissonance
- -Undesirable state brought about by holding 2 inconsistent cognitions.
- -Selective exposure reduces this friction. - Cognitive Miser
- -More effort to process dissonant information
- -Seek out consonant information because it’s easier - Trust
- -People consume media they trust
- -Media that people trust match their beliefs.
6
Q
Bundling v A la Carte
A
- Bundle–television channels are grouped together when we buy them. It is the status quo
- A la Carte–options to pick and choose what you like. This is a change from the status quo.
7
Q
Why a decline in media trust over time?
A
- Focus on Strategy–people suspect news of having ulterior motive and focus on strategy.
- Focus on Celebrity– A lot of news coverage given to celebrities and media focuses on it so much.
- Politicians slam media–they speak out against negative media coverage.
- Coverage of Media by Media–media fact check each other and shoot themselves in the foot.
