Media Baseline Revision

Question 1

1pm?

Answer 1

Impact of technology

Question 2

3pm?

Answer 2

Political context

Question 3

4pm

Answer 3

Patterns ownership (integration)

Question 4

5pm?

Answer 4

Hesmondhalgh

Question 5

6pm?

Answer 5

Curran and seaton

Question 6

8pm?

Answer 6

Diversification

Question 7

9pm?

Answer 7

Difference between tabloid and broadsheet

Question 8

10pm?

Answer 8

Circulation

Question 9

11pm?

Answer 9

Livingston and Lunt

Question 10

12pm?

Answer 10

Regulatory framework

Question 11

Give me 2 points about 1pm

Answer 11

• Video has made it much easier to report things
• BBC sounds has made it easier to listen to podcasts

Question 12

Give me 2 points about 3pm?

Answer 12

-Daily Mirror is left wing so are socialists that talk about celebrities seeing the government in a positive light

• The times is right wing so it has a business and government focus and has an older audience

Question 13

Give me 2 points about 4pm?

Answer 13

• Mirror is made by reach plc so them and the daily express share content so they are horizontally integrated
• The Times is vertically and horizontally so they lots of profit and power

Question 14

Give me the theory of 5pm?

Answer 14

• minimise risk and maximise audiences = maximise profit
• this is why media tends to be more generic and less creative

Question 15

Give me the theory of 6pm?

Answer 15

• Profit and power
• Large media companies with similar ownership patterns = lack of creativity

Question 16

Give me 2 points about 8pm?

Answer 16

• Circulation is dying websites like the daily mirror have diversified to online content
• The times circulation isn’t dying as they have a older audience who still buy newspapers
• for radio there are several different channels on the same radio station

Question 17

Give me 2 points about 9pm?

Answer 17

• Tabloid has a community focus with more photos and puns in their headlines with a celebrity focus
• Broadsheet is more serious with a business and political focus, it has lots of writing and is highbrow mainstream targeting a higher demographic

Question 18

Give me 2 points about 10pm?

Answer 18

• Circulation is dying so production decreases
• To increase circulation they have moved to online

Question 19

Give me the theory of 11pm

Answer 19

• Regulation is harder for online content
• There’s a conflict between protecting the citizen and meeting customer demand

Question 20

Give me 2 points about 12pm?

Answer 20

• Both newspapers are regulated by IPSO which is a regulatory board
• this means that both understand that they need to be careful with what they put into their issues

Question 21

Briefly describe the 9th June episode of women’s hour

Answer 21

• Promotes education and learning as it talks about women’s bodies
• Emma Thompson interview is about praise and entertainment whereas
  Brandon Lewis MP is educating on current world events
• Talk about different powerful women figures with a political context
• Speaks about difficult issues for women such as abortion and body positivity
• represents communities in the uk as it talks about different experiences

Question 22

Briefly describe the 13th January 2023 episode of women’s hour

Answer 22

• lead article is a film tie in with a female lead (following demographic again)
• audience is mainly targeted as men
• encourages men to stop watching porn
• directly follows up on previous articles due to an extremely large audience response (this shows concerned mums and is educational as there are 2 experts)