media audiences Flashcards
pester power
advertisement of childhood
marcuse
marxist
media transmits mass culture which is injected in the hearts of of the population
norris
media can influence voting behavior
Gerbner et al
violence in the media leads to violent behavior
dworkin
feminist
excessive consumption of pornography encourages sexual violence
orbach
the representation of women in the media may produce a generation of women with eating disorders
hypodermic syringe model
the media act like a hypodermic syringe injecting media texts into ‘veins’ of media audiences
HSM ao3
old fashioned + inadequate view
media is now interactive meaning we can reject the message
diverse range of media (globalization)
Morgan
porn is rape and theory is practice
hald
men and women see poem as improving their sex lives and attitudes to oppressed gender
malmuth
found porn only worsens behavior of those who are already aggressive