Media and Techniques Flashcards
type of art, medium of expression, and tools used
Media or Medium
type of media commonly used in art making
Traditional Media
type of media that uses digital technology as part of the creation process
Digital Media
type of media where materials used are not commonly used for art making; i.e. assemblage, installation, and found object art
Unconventional Media
type of media commonly used in performance art
Body
Characteristics of Art according to Media
- Practical
- Environmental
- Pictorial
- Auditory
- Narrative
- Dramatic
- Musical
meant to be functional in everyday life
Practical
involve the use of space and analysed in the way that they interact with their surroundings
Environmental
predominantly visual and spacial
Pictorial
engages with sense of hearing, while not necessarily being musical in nature
Auditory
follows a sequential or story structure; usually applied in a literary sense but also encompasses other media that follow this structure
Narrative
tied up with theatre; works for a performance-based representation
Dramatic
harness a logical arrangement of sound; observable in music, poetry, and dance with musical accompaniment
Musical
how artists use and manipulate materials to achieve desired formal effect
Technique
drawing technique that uses dots; can be coloured
Pointillism
drawing technique that uses dots and is only black and white; emphasises value
Stippling
drawing technique that uses lines
Hatching
drawing technique that uses lines and crosses them
Cross-hatching
drawing technique that uses random lines
Scribbling
drawing technique where artists smudges with thumb or smudging tool
Blending/Mass Shading
paint is energetically splashed, split, or dribbler onto a canvas usually placed on the floor
Action
paints with spray bottle;used in graffiti
Spray Painting
literally means light-dark; use of strong contrasts between light and dark
Chiaroscuro
Italian work for “mixture” where thick paints is thickly laid on a surface; brushstrokes or palette knife marks are visible and adds texture to a painting
Impasto
fine shading that creates soft transitions between colours and tones
Sfumato
used to depict depth of an object using perspective
Foreshortening
adding more materials to artwork
Addition
gathering and joining materials to create and assembled product
Assembling
taking out materials from an artwork
Subtraction
cutting or chipping away a shape from a mass of stone, wood, or hard material
Carving
spreading and concentrating the same amount of material
Reforming from same volume
mould or cast us made and filled with material that is melted down, then coils and hardens
Casting
soft or malleable material is shaped to create a form
Modelling
What are the techniques of theatre or theatre crafts?
- Playwright’s craft - origin
- Director’s craft - creative composition
- Actor’s craft - interpretation
- Stage Management’s craft - performance run
actors draw upon own feelings and experiences
Stanislavsk’s System
Father of Method Acting in America
Lee Strasberg
actors imagine themselves with the thought and emotions of their characters
Method Acting
going beyond memory
Substitution Technique
use of imagination is more effective than relying on personal experiences and emotional memory
Adler’s Technique
employs a psycho-physical approach
Chekov’s System
transformation, working with impulse, imagination, and inner and outer gesture
Psycho-physical Approach
greater focus on the other actors instead of one’s internal thoughts or feelings associated with the character
Meisner Technique
acting exercises or games that unleash creativity to unlock capacity for creative self-expression
Spolin’s Technique/Improvisation
emphasises audience reaction; directly addressing audience or breaking the fourth wall
Epic/Brechtian Theatre
can affect the way viewer’s perceive a screen; used to amplify the cinematic effect and emotions
Camera Angles
production design; artificial decoration of an environment used as the setting for a performance
Set Design
creating and performing everyday sounds for music and television
Foley
Techniques used in music
- Composition
2 Arrangement
3 Interpretation/Performance - Lighting and Stage
- Sound Engineering
- Sound Recording
Techniques used in dance
- Choreography
- Movement and Interpretation
- Musical Composition, Arrangement, and Reversions
- Stage Design and Arrangement
- Sound-Engineering
using famous person to promote brand; forms a relationship between a brand and an influential individual who fits the brand
Celebrity Endorsement
statement given by a supporter approving of a product or service
Witness Testimonials
allows brand to express message vividly and for broad emotional appeal
Drama
short song or tune used in advertising
Jingles
use of humour or irony in advertisements and for light-hearted and not so serious brands; memorable and more likely to go viral
Comedy
product or service is presented as more superior; may involve side-by-side comparison of features
Comparative Showdown
sustained awareness of a brand over a long period of time through sales, etc.
Sustained Awareness
resembles regular TV programming yet promotes or sells a product, service, or idea
Infomercials
