Media and Information Literacy Flashcards
The transmission of ideas and emotions between or among
persons with the use of verbal and nonverbal cues.
Communication
Communication comes from what Latin word? What does it mean?
Communis - common
4 Key Elements of Communication
Sender, Message, Channel, and Receiver
Encodes the message and translates the thoughts and ideas into words or other forms of communication.
Sender
The information, idea, or emotion that the sender wants to convey, can be either verbal or non verbal. The heart of the communication process that connects the source to the audience.
Message
The medium through which the message is transmitted from the sender to the receiver. It is the tool used to deliver the message from the source to the receiver
Channel
Channel, in parlance, is designed to reach large audience with the aid of technology called ____.
Mass Media
It accepts and decodes the message; can choose whether to respond or not.
Receiver
It refers to the unwanted yet unavoidable element in communication flow
Noise
It is the point of reference from where or from whom the message is crafted.
Source
Three Types of Literacy
Information Literacy, Media Literacy, and Technical Literacy
It refers to one’s ability to search, access, solidate, utilize, and create relevant information for varying purposes.
Information Literacy
It focuses on how a person identifies the role and functions of media institutions.
Media Literacy
It refers to skills in effectively using technology, including hardware and software, to communicate, manipulate, store, and access information.
Technical Literacy
It is a set of integrated skills, attitudes, competencies that empower citizens to communicate and understand the information for democratic discourse, and to evaluate, produce and use all of these resources in an effective, competent and ethical way.
Media and Information Literacy
UNESCO Framework
- Make informed decision
- Learn about the world around them
- Build a sense of community
- Maintain public discourse
- Engage in lifelong learning
Copying with someone’s work without citing them
Plagiarism
A form of harassment in the digital world
Cyberbullying
Statement that may seem believable and worthy of your attention when in fact it is meant to deceive or hide the truth to the audience
Propaganda
Using sugar-coated positive statements that has no bearing in the message
Glittering Generalities