Media and Globalization Flashcards
relies on media as its main conduit for the spread of global culture and ideas.
Globalization
describes media as “a means of conveying something such as a channel of communication.”When commentators refer to “media” they mean the technologies of mass communication.
Jack Lule
once declared that “the medium is the message.” His statement was an attempt to draw attention to how media, as a form of technology, reshape societies.
Marshall McLuhan
books, magazines, and newspapers
Print media
radio, film, and television
Broadcast media
internet and mobile mass communication. In internet media, there are e-mail, internet sites, social media, and internet-based video and audio.
Digital media
Three types media
- Print media
- Broadcast media
- Digital media
He declared that TV was turning the world into a “_____” It means the perception of the world would be the same
global village
is a process by which one country dominates other countries’ media consumption and consequently dominates their values and ideologies. Consider the number of television programs and films produced in the USA that are shown throughout the world.
Cultural Imperialism