media and gender roles ao1 Flashcards

1
Q

how does the media have an influence on gender roles?

A

the media provides role models with whom children may identify with and imitate

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2
Q

what are children more likely to do?

A

more likely to imitate same-sex models and those who display gender-appropriate behaviour
- will take note of the consequences of the models’ behaviour before deciding whether or not to imitate it = vicarious reinforcement
- the way the media presents male and female behaviour may influence children’s gender role development

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3
Q

Bussey & Bandura (1999)

A
  • found evidence that the media do provide rigid gender stereotypes
  • Men are portrayed as independent, ambitious ‘advice givers’, whereas women are depicted as dependent, unambitious ‘advice seekers’
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4
Q

wright 1998

A
  • In US TV programmes males almost always outnumber females, especially in children’s programmes,
  • men are shown in dominant roles and with higher occupational status and women in a narrow range of inferior roles and less able to deal with problems = mirroring traditional Western gender stereotypes
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5
Q

gunter 1986

A
  • found that children that watched more tv held stringer stereotyped beliefs than those who watched less
  • supporting the view that stereotypical gender portrayals depicted on TV have an influence on children’s gender schemas
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