media and gender roles ao1 Flashcards
1
Q
how does the media have an influence on gender roles?
A
the media provides role models with whom children may identify with and imitate
2
Q
what are children more likely to do?
A
more likely to imitate same-sex models and those who display gender-appropriate behaviour
- will take note of the consequences of the models’ behaviour before deciding whether or not to imitate it = vicarious reinforcement
- the way the media presents male and female behaviour may influence children’s gender role development
3
Q
Bussey & Bandura (1999)
A
- found evidence that the media do provide rigid gender stereotypes
- Men are portrayed as independent, ambitious ‘advice givers’, whereas women are depicted as dependent, unambitious ‘advice seekers’
4
Q
wright 1998
A
- In US TV programmes males almost always outnumber females, especially in children’s programmes,
- men are shown in dominant roles and with higher occupational status and women in a narrow range of inferior roles and less able to deal with problems = mirroring traditional Western gender stereotypes
5
Q
gunter 1986
A
- found that children that watched more tv held stringer stereotyped beliefs than those who watched less
- supporting the view that stereotypical gender portrayals depicted on TV have an influence on children’s gender schemas