media and art terms Flashcards by Marisel Rodriguez-Sordo

Q

active audience

A

interacts with ads, has individual thoughts

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Q

anchorage

A

small text

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Q

artistic freedom

A

freedom to create

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Q

background

A

back of an image

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Q

balance

A

asymmetrical or not

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Q

body language

A

posture

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Q

color theory

A

colors have meaning

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Q

composition

A

arrangement of elements

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Q

contrast

A

arrangement of opposite elements to create interest, excitement, or drama

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Q

cultural code/ allusions

A

references

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Q

denotation

A

literal meaning

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Q

emphasis

A

show importance

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Q

foreground

A

front of image

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Q

form

A

shapes

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Q

guerrilla art

A

piece by anonymous artists

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Q

iconic signs and codes

A

represent product

Q

line

A

self-explanatory

Q

medium

A

materials

Q

mural

A

pieces commissioned

Q

passive audience

A

audience who doesn’t interact with ad

Q

pattern

A

visual repetition

Q

piece

A

artwork

Q

public art

A

self-explanatory

Q

rhythm

A

create illusion of movement

Q

salience/⭐️focal point⭐️

A

what draws you to the piece

Q

shapes

A

geometric or organic

Q

situational irony

A

opposes what is happening

Q

site-specific

A

a piece that would make sense due to the context of the location

Q

slogan

A

catch phrase (basically)

Q

street art

A

art in urban areas

Q

🫧symbolic code🫧

A

symbolism

Q

tag

A

signature

Q

texture

A

the way things feel

Q

trompe o’leil

A

deceiving the eye

Q

vectors

A

lines that guide the eye to an object

Q

wildstyle

A

aesthetic graffiti basically

Q

zooming in

A

going in-depth on an artwork

Q

zooming out

A

general description