media and art terms Flashcards

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1
Q

active audience

A

interacts with ads, has individual thoughts

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2
Q

anchorage

A

small text

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3
Q

artistic freedom

A

freedom to create

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4
Q

background

A

back of an image

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5
Q

balance

A

asymmetrical or not

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6
Q

body language

A

posture

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7
Q

color theory

A

colors have meaning

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8
Q

composition

A

arrangement of elements

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9
Q

contrast

A

arrangement of opposite elements to create interest, excitement, or drama

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10
Q

cultural code/ allusions

A

references

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11
Q

denotation

A

literal meaning

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12
Q

emphasis

A

show importance

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13
Q

foreground

A

front of image

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14
Q

form

A

shapes

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15
Q

guerrilla art

A

piece by anonymous artists

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16
Q

iconic signs and codes

A

represent product

17
Q

line

A

self-explanatory

18
Q

medium

A

materials

19
Q

mural

A

pieces commissioned

20
Q

passive audience

A

audience who doesn’t interact with ad

21
Q

pattern

A

visual repetition

22
Q

piece

A

artwork

23
Q

public art

A

self-explanatory

24
Q

rhythm

A

create illusion of movement

25
Q

salience/⭐️focal point⭐️

A

what draws you to the piece

26
Q

shapes

A

geometric or organic

27
Q

situational irony

A

opposes what is happening

28
Q

site-specific

A

a piece that would make sense due to the context of the location

29
Q

slogan

A

catch phrase (basically)

30
Q

street art

A

art in urban areas

31
Q

🫧symbolic code🫧

A

symbolism

32
Q

tag

A

signature

33
Q

texture

A

the way things feel

34
Q

trompe o’leil

A

deceiving the eye

35
Q

vectors

A

lines that guide the eye to an object

36
Q

wildstyle

A

aesthetic graffiti basically

37
Q

zooming in

A

going in-depth on an artwork

38
Q

zooming out

A

general description