media and art terms Flashcards
active audience
interacts with ads, has individual thoughts
anchorage
small text
artistic freedom
freedom to create
background
back of an image
balance
asymmetrical or not
body language
posture
color theory
colors have meaning
composition
arrangement of elements
contrast
arrangement of opposite elements to create interest, excitement, or drama
cultural code/ allusions
references
denotation
literal meaning
emphasis
show importance
foreground
front of image
form
shapes
guerrilla art
piece by anonymous artists
iconic signs and codes
represent product
line
self-explanatory
medium
materials
mural
pieces commissioned
passive audience
audience who doesn’t interact with ad
pattern
visual repetition
piece
artwork
public art
self-explanatory
rhythm
create illusion of movement